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Customer Match in Shopping

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi Adwords Community,

 

I haven't been able to add an email list custom audience to my Shopping ad groups. I haven't seen anything concerning why this isn't possible.

Is anybody else able to? Or does anyone know why Google isn't allowing it?

 

 

Thanks,

2 Expert replyverified_user
Marked as Best Answer.
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Accepted by CassieH (Community Manager)
February 2016

Re: Customer Match in Shopping

Top Contributor
# 2
Top Contributor
Hello, Marcus.

Customer e-mail lists can only be used in "Search Network only" campaigns, as described here:
https://support.google.com/adwords/answer/6276125?hl=en
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Customer Match in Shopping

Rising Star
# 3
Rising Star
Hi Marcus,

If you have a designated AdWords rep I would ask them if the Customer Match feature is available in beta for Shopping campaigns. At the last conference that I went to someone mentioned that they had an account enabled for this. If you don't have an AdWords rep you may be able to go through the normal customer support.
Jim Vaillancourt, AdWords Rising Star, LinkedIn
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Re: Customer Match in Shopping

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆
Thanks for the replies. And thanks Jim. I'll look into that.

Re: Customer Match in Shopping

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Customer Match for Shopping campaigns is in beta and you can sign up for the whitelist through this announcement on the AdWords blog: https://adwords.googleblog.com/2016/06/re-engage-your-loyal-customers-with.html