AdWords
2.7K members online now
2.7K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Custom attributes vs custom labels in Google Shopping

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can custom attributes (<c in the feed) be used to subdivide products on Google Shopping, or are you only limited to the 5 custom labels (<g ) ?

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by ElizabethP (Community Manager)
September 2015

Re: Custom attributes vs custom labels in Google Shopping

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi @Simon C

 

Firstly let me start this by saying, I am assuming you are speaking of the attributes

 

custom_label_0 - custom_label_4 which have the ability to hold information for use for subdividing your products within your Shopping Campaign?

 

If so, yes, you are limited to the 5 values. 

 

https://support.google.com/merchants/answer/188494?hl=en-GB

 

If however, you are asking if you can use a custom attribute found here -  

 

https://support.google.com/merchants/answer/160603?hl=en

 

Then you cannot use these to subdivide your items within AdWords. 

 

Division can be carried out using the following attributes only

 

google_product_category

product_type

id

custom_label_0 - custom_label_4

brand

condition

 

https://support.google.com/adwords/answer/3517331?hl=en

 

Tom

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by ElizabethP (Community Manager)
September 2015

Re: Custom attributes vs custom labels in Google Shopping

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi @Simon C

 

Firstly let me start this by saying, I am assuming you are speaking of the attributes

 

custom_label_0 - custom_label_4 which have the ability to hold information for use for subdividing your products within your Shopping Campaign?

 

If so, yes, you are limited to the 5 values. 

 

https://support.google.com/merchants/answer/188494?hl=en-GB

 

If however, you are asking if you can use a custom attribute found here -  

 

https://support.google.com/merchants/answer/160603?hl=en

 

Then you cannot use these to subdivide your items within AdWords. 

 

Division can be carried out using the following attributes only

 

google_product_category

product_type

id

custom_label_0 - custom_label_4

brand

condition

 

https://support.google.com/adwords/answer/3517331?hl=en

 

Tom