AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
5.5K members online now
5.5K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Custom Labels in Google Shopping Add

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, 

 

What are the "Custom Labels" for and what should I put in?

 

Regards

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Emmanuel F (Top Contributor)
January

Re: Custom Labels in Google Shopping Add

Top Contributor
# 2
Top Contributor

Hi,

 

With Shopping campaigns, you can use custom labels when you want to subdivide the products in your campaign using values of your choosing. For example, you can use custom labels to indicate that products are seasonal, on clearance, best sellers, etc. These values can then be selected to use for monitoring, reporting, and bidding in your Shopping campaign.I believe that you can still only utilize 1000 unique values in any give custom label which can be somewhat limiting.

 

More information here: https://support.google.com/adwords/answer/6275295?hl=en

 

Jim Vaillancourt, AdWords Top Contributor, LinkedIn
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

View solution in original post

Marked as Best Answer.
Solution
Accepted by Emmanuel F (Top Contributor)
January

Re: Custom Labels in Google Shopping Add

Top Contributor
# 2
Top Contributor

Hi,

 

With Shopping campaigns, you can use custom labels when you want to subdivide the products in your campaign using values of your choosing. For example, you can use custom labels to indicate that products are seasonal, on clearance, best sellers, etc. These values can then be selected to use for monitoring, reporting, and bidding in your Shopping campaign.I believe that you can still only utilize 1000 unique values in any give custom label which can be somewhat limiting.

 

More information here: https://support.google.com/adwords/answer/6275295?hl=en

 

Jim Vaillancourt, AdWords Top Contributor, LinkedIn
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Custom Labels in Google Shopping Add

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi- How do you actually use the custom labels in a campaign?  I'm looking around in the Adwords interface and don't see where to change the bid, for example, for products that are labelled Best Sellers.

Custom Labels in Google Shopping Add

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Custom labeling is a crucial part of optimizing feeds. It lets you do bid segmentation at a much deeper level than without. For example, instead of just doing bid segmentation on brand and product type, with platforms like Feedonomics and Channel advisor you can create custom labels for price, ROAS, and even CPA.