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Creating a new Data Feed for Google Merchants - GTIN and MPN

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We are a manufacturing company that has no GTIN or MPN for our data feed. Is there anyway to proceed to sell our products without these? From what I have read, this is a required field unless we are making custom products. I have been to a few websites trying to figure out the process to get a GTIN but I must be missing something. Is this necessary or is there an easy solution to sell our products using a Google Merchant account linked with adwords?

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author jim t
September 2015

Re: Creating a new Data Feed for Google Merchants - GTIN and MPN

[ Edited ]
Top Contributor
# 2
Top Contributor

 

simply submit the identifier_exists attribute with a value of FALSE

and do not submit any other global-trade-data (mpn, gtin, brand)

for that item.

 

custom-products is merely an example --

"e.g. custom goods"

https://support.google.com/merchants/answer/160161

 

(1) do not buy gtin.

 

google never requires the purchase of any gtin by merchants --
all global-trade-data is assigned by the manufacturer, not the merchant.

merchants must submit only valid global-trade-data (mpn, gtin, brand) --

as assigned by the brand-manufacturer to the exact item being sold.

 

if you are also the manufacturer and not already assigning valid

global-trade data to an item for use by all merchants, including

yourself, then global-trade-data is not required.

 

all merchants selling the same item should be submitting the exact

same global-trade-data values, as assigned by the manufacturer.


what's required depends on the type of item and the target-country;

 

for most target-countries --

(2) the type of physical item determines the

required global-trade-data (mpn, gtin, brand).

 

e.g. only Apparel & Accessories with the explicit sub-categories of
Shoes, Sunglasses, Handbags, or  Watches require a valid brand

and at least one other valid global-trade-data value (mpn or gtin).

 

e.g. all other Apparel & Accessories -- including Clothing --
requires only a valid brand (assigned by the manufacturer).

e.g. only Media and Video game software require a

valid gtin -- assigned by the manufacturer (publisher).

e.g. all other types of products require any two valid global-trade

data -- mpn, gtin, brand -- values (assigned by the manufacturer).

 

e.g. custom-goods require identifier_exists FALSE

(3) for any item that does not have the required, valid, global-trade-data,
as assigned by the manufacturer you must submit the  identifier_exists

attribute with a value of FALSE

 

if identifier_exists is properly submitted with a value of FALSE

then, mpn, gtin, brand, must be entirely blank (entirely empty),

for that item.

 

do not purchase gtin -- there is no such requirement;
there is never any need to purchase global-trade-data.


if valid data from a manufacturer exists then all merchants must

submit that data -- otherwise simply submit the identifier_exists
attribute with a value of FALSE

 

if all items have a proper identifier_exists value of FALSE

then mpn, brand, and gtin may be removed from the feed.

 

(4) if and only if you manufacture the product then, you may submit

your store-name as the brand value; otherwise, that is not allowed.

 

otherwise, any self-assigned global-trade-data -- mpn, gtin, brand -- by a

merchant is grounds for disapproval or suspension by google, at any time.


details are currently here --
https://support.google.com/merchants/answer/1344057
https://support.google.com/merchants/answer/160161

see also

http://adwords.blogspot.com/2014/03/enforcement-of-google-shopping-unique.html

http://www.gs1.org/barcodes/technical/bar_code_types

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author jim t
September 2015

Re: Creating a new Data Feed for Google Merchants - GTIN and MPN

Top Contributor
# 4
Top Contributor
first, you're welcome.

simply use exactly
identifier_exists
without any extra spaces.

technically, google should accept either with or without _
but it is usually less error-prone to use the underscore.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author jim t
September 2015

Re: Creating a new Data Feed for Google Merchants - GTIN and MPN

[ Edited ]
Top Contributor
# 2
Top Contributor

 

simply submit the identifier_exists attribute with a value of FALSE

and do not submit any other global-trade-data (mpn, gtin, brand)

for that item.

 

custom-products is merely an example --

"e.g. custom goods"

https://support.google.com/merchants/answer/160161

 

(1) do not buy gtin.

 

google never requires the purchase of any gtin by merchants --
all global-trade-data is assigned by the manufacturer, not the merchant.

merchants must submit only valid global-trade-data (mpn, gtin, brand) --

as assigned by the brand-manufacturer to the exact item being sold.

 

if you are also the manufacturer and not already assigning valid

global-trade data to an item for use by all merchants, including

yourself, then global-trade-data is not required.

 

all merchants selling the same item should be submitting the exact

same global-trade-data values, as assigned by the manufacturer.


what's required depends on the type of item and the target-country;

 

for most target-countries --

(2) the type of physical item determines the

required global-trade-data (mpn, gtin, brand).

 

e.g. only Apparel & Accessories with the explicit sub-categories of
Shoes, Sunglasses, Handbags, or  Watches require a valid brand

and at least one other valid global-trade-data value (mpn or gtin).

 

e.g. all other Apparel & Accessories -- including Clothing --
requires only a valid brand (assigned by the manufacturer).

e.g. only Media and Video game software require a

valid gtin -- assigned by the manufacturer (publisher).

e.g. all other types of products require any two valid global-trade

data -- mpn, gtin, brand -- values (assigned by the manufacturer).

 

e.g. custom-goods require identifier_exists FALSE

(3) for any item that does not have the required, valid, global-trade-data,
as assigned by the manufacturer you must submit the  identifier_exists

attribute with a value of FALSE

 

if identifier_exists is properly submitted with a value of FALSE

then, mpn, gtin, brand, must be entirely blank (entirely empty),

for that item.

 

do not purchase gtin -- there is no such requirement;
there is never any need to purchase global-trade-data.


if valid data from a manufacturer exists then all merchants must

submit that data -- otherwise simply submit the identifier_exists
attribute with a value of FALSE

 

if all items have a proper identifier_exists value of FALSE

then mpn, brand, and gtin may be removed from the feed.

 

(4) if and only if you manufacture the product then, you may submit

your store-name as the brand value; otherwise, that is not allowed.

 

otherwise, any self-assigned global-trade-data -- mpn, gtin, brand -- by a

merchant is grounds for disapproval or suspension by google, at any time.


details are currently here --
https://support.google.com/merchants/answer/1344057
https://support.google.com/merchants/answer/160161

see also

http://adwords.blogspot.com/2014/03/enforcement-of-google-shopping-unique.html

http://www.gs1.org/barcodes/technical/bar_code_types

 

Re: Creating a new Data Feed for Google Merchants - GTIN and MPN

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you so much for your response! Very helpful.

I am new to this and watched this tutorial video:

https://www.youtube.com/watch?v=053bhtGNOgY

It suggests using Google spreadsheets for simplicity and there is no "identifier_exists" column. I added a column and named it "identifier_exists". Should I call it "identifier exists" without the "_"? Will it matter?
Marked as Best Answer.
Solution
Accepted by topic author jim t
September 2015

Re: Creating a new Data Feed for Google Merchants - GTIN and MPN

Top Contributor
# 4
Top Contributor
first, you're welcome.

simply use exactly
identifier_exists
without any extra spaces.

technically, google should accept either with or without _
but it is usually less error-prone to use the underscore.