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Create listings for every size of each product?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Should I create listings for every size of each product in my product feed or is it enough to just create one? (clothing items)

Since not many people use size in their search this seems meaningless.

2 Expert replyverified_user

Re: Create listings for every size of each product?

[ Edited ]
Top Contributor
# 2
Top Contributor

only physical inventory items may be submitted --
google's policies do not allow submitting a virtual,

parent, product category-pages, or similar listings,

to represent multiple products or product variants.

however, there is no requirement to submit all physical inventory.

 

each item submitted may become a shopping-ad --

only a physical inventory item may be submitted

for use as a shopping-ad.

for example, the one default size on the link
landing-page, may be the only item that is

submitted, from the set.

if any variants are submitted, then all variants submitted must adhere to all
variant rules and policies -- or is otherwise, a policy violation and grounds
for items being removed from the listings, disapproval, or suspension from the
program, at any time.

to stay within the policies, typical implementations include using
url-parameters with server-side-scripts, or separate landing-pages,
per physical inventory item; e.g.
http://www.example.com/product/shirt-abc?locale=en-uk&color=red&size=large
or
http://www.example.com/en-uk/product/shirt-abc-red-large

for example, a clothing item that comes in three sizes and two colors,
if all are submitted, each must be submitted as individual (physical)
inventory items, with identical item_group_id and proper variant
attributes (color, size, etc) for all items within the variant-group --
in this example, six, individual, physical, in stock, inventory, items.
http://www.example.com/product/shirt-abc?locale=en-uk&color=red&size=large
http://www.example.com/product/shirt-abc?locale=en-uk&color=red&size=medium
http://www.example.com/product/shirt-abc?locale=en-uk&color=red&size=small
http://www.example.com/product/shirt-abc?locale=en-uk&color=blue&size=large
http://www.example.com/product/shirt-abc?locale=en-uk&color=blue&size=medium
http://www.example.com/product/shirt-abc?locale=en-uk&color=blue&size=small

note that any subset of the above list of physical inventory items

may be submitted -- such as only the default size and color on the

link landing-page; there is no requirement to submit all inventory

and removing items that do not convert over time is a best-practice.

as an aside, the image must match the corresponding color/pattern,
and the availability value must match the actual physical inventory
on-hand stock status, for each item submitted -- or are otherwise
policy violations.

 

in terms of people not using size or color in search-terms, that conclusion
may be due to not not seeing those search-terms in search-query reports --
however, if size or color details were not submitted, or variants were not
submitted properly per the policies, then google may not show those items,

when people did use those search-terms, giving a false impression of what

is actually occurring, overall, in the ad-auctions.

also, google-shopping includes a user-interface that does not use search-terms,
that can trigger shopping-ads to show, if proper variant details are submitted,

using proper variant attributes -- item_group_id, color, size, pattern, material --
regardless of search-terms, or text-related details such as title or description.

 

that said, there are many other campaign-types and ad-formats,

that do not have such restrictions, and may be a better fit for

advertising certain types of items or product-categories.

 

Create listings for every size of each product?

Rising Star
# 3
Rising Star

Submitting variants will increase your chances of selling your product for long tail keywords. For example people searching for your product might also include search terms such as xl or blue.

And if you have a product that is also in blue and xl than Google might show this product instead of another.

 

Also think about Google's filtered results, when a customer clicks on a filtered color or size, than the likely hood of your product being shown is much higher when submitting the correct variant compared to just one product.

 

So yes, go for it. Do make sure you follow the requirements Celebird mentioned. Depending on the eCommerce platform you are using this might be as simple as a click or more complicated. I recommend contacting whomever has setup the plugin, feed etc...

 

Hope it helps.

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