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Control placement of Shopping Ads (Top vs Other)

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi!

 

We're doing some analysis of our Google Shopping Ads and noticed when segmenting by "Top vs. Other" (under the "Ads" tabs / "Segment" drop-down) that the "Other" placement position has twice the Click CR and half the Cost per Concerted Click than the ads that displayed at the "Top". My question is... what are my options for most effectively controlling the placement of our ads so we can optimize our budget towards the "Other" placement instead of allowing so much of our budget going to the "Top" placement?

 

Thanks!

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by Mini-CM (Community Manager)
December 2015

Re: Control placement of Shopping Ads (Top vs Other)

[ Edited ]
Top Contributor
# 2
Top Contributor

currently, shopping-campaigns have no such direct placement option.

generally, the product-listing-ad with a combination of
the highest bid and highest quality get the top positions --
so, raising or lowering these may indirectly influence placement.

placement-targeting is typically handled more directly
via the target-search-page-location option when creating
a flexible-bid-strategy -- which, even then, is mainly a
suggestion for placement based on historic data and
other factors but, does not guarantee page-placement.

however, currently, target-search-page-location is not
available for shopping-campaigns (product-listing-ads).

 

more generally, any option that is based on keywords will typically

not be available for product-listing-ads since shopping-campaigns

do not use keywords -- a notable exception is negative-words.

see also
https://support.google.com/adwords/answer/2979071
https://support.google.com/adwords/answer/2567043