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Competitor Product Ads Showing For Brand Keyword

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How is it possible for competitor product ads to show for a keyword search of my product name. My product name is unique and is not used anywhere within the competitor's product listing or landing page. I would assume that Google would only show my product ad when someone is searching for that exact product by name.

 

Also, my product ad Does Not show up when a search is done form my competitor's product by name.

3 Expert replyverified_user

Competitor Product Ads Showing For Brand Keyword

Top Contributor
# 2
Top Contributor

Hi @Pete B,

 

Your competitors are bidding aggressively on your brand terms. That's why their ads appearing on brand terms. There is no other way to prevent appearing the competitor's ads.

 

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Competitor Product Ads Showing For Brand Keyword

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

No they are not. Cannot bid on terms in Google Shopping. You are wrong.

Competitor Product Ads Showing For Brand Keyword

[ Edited ]
Top Contributor
# 4
Top Contributor

Oh Sorry, I assumed its Serch text ads. I looping the shopping expert in this thread.

@Celebird

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Competitor Product Ads Showing For Brand Keyword

[ Edited ]
Top Contributor
# 5
Top Contributor

shopping-ads show based on the bid and quality factors.

the concept with respect to brand-terms returning results is rather
similar with respect to shopping-ads -- that is, competitors may
bid on product-groups and products that google determines are

relevant for those search-terms.

google assigns relevancy to search-terms and shopping-ad results
based on a very wide range of factors -- including the quality of all
data submitted, especially titles, descriptions, and global-trade-data,
the user's search history, the user's location, how a user searches,
the options selected within google-shopping, the overall quality of
the website and landing-pages, shopping-ad performance over time,
merchant-promotions, business reviews, product reviews, etc.

relevancy may change or improve over time based on these factors --
currently, there is no mechanism to directly stop google's relevancy
algorithms from attempting to assign relevancy to competitors.

if certain products are not showing, or not showing for certain
search-terms, the best likely course is to never use live, active,

searches, but rather, analyze the performance data within the
ad-account and consider improving the feed's quality or increase
the bid for related product-groups or specific products -- using
the merchant-promotions-program, or improving the website
and landing-pages may also help, depending on the details.

 

 

Competitor Product Ads Showing For Brand Keyword

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Thank you for your reply. My product is showing for their brand terms so that isn't the issue.

 

Still don't understand. It would be as if Google would return Coca Cola products in Shopping Ads when you do a search for 'Pepsi'.

 

How can I bid on product-groups and products that google determines are relevant for brand search-terms.

 

Is there a way to get my products to show up for other similar products 'Brand' searches?

 

Competitor Product Ads Showing For Brand Keyword

[ Edited ]
Top Contributor
# 7
Top Contributor

first, you're welcome.

searching for pepsi, immediately shows coca-cola as an option on
google-shopping -- google likely infers that both coke and pepsi
may certainly be relevant, or useful, or both, with respect to that

product category.

related, pepsi is a rather broad search-term --
for example, clothes and art-work may show,

and may also be useful for such a broad term.

also related, if a user checks the only-pepsi or coke option,
google's machine-learning algorithms may determine that a

different course of action is appropriate for that user.

currently, there is no mechanism for coke or pepsi to directly

prevent such behavior -- especially if a user has, for example,

searched for soda related items during the same time frame.

as to relevant product-groups and bids, within the ad-account, analyze
the search-terms reports for terms and related product-groups that may
be more relevant, and consider bidding higher, depending on the data.

there is also the assortment-report within the merchant-center-account,
that may offer hints as to related items that may currently be relevant,
to be considered for adding to the set of on-hand physical inventory,
for new or future shopping-ads -- related, the report may also help
with setting better competitive prices, which may help, depending on
why the items are currently not showing; price can be a critical factor
with respect to winning a slot in the auctions.

for shopping-ads, google prefers inventory data that is relevant to
the physical item-offer and characteristics of the physical item --
using information that is irrelevant to the physical item-offer, or
spamming particular words or phrases, simply to force being seen
for particular search-terms, is generally a policy violation that may
simply result in the items being removed from the auctions over time.

other campaign-types and ad-formats may be used
to more directly bid on competitor's search-terms.

see also
https://support.google.com/adwords/answer/3455573

Competitor Product Ads Showing For Brand Keyword

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Thank you again for your reply.

 

Yes I understand about 'Pepsi' being a generic term and I was only using that as an example and not a defining point of my illustration. When I did that 'Pepsi' search, no Coke items showed up and would think it would be strange for Google to serve them up. My example should have been more specific.

 

Say I sold a health drink by the name "Drakonapt" ....How is it possible that another health drink shopping ad would show for the search "Drakonapt" if that brand term is not used anywhere within the competitor's product listing or landing page. And if that competitor is cheaper, I am losing clicks and sales while driving traffic to their ads. It's ridiculous.

 

And my Assortment Report displays NO data.

 

No data on how much I need to increase my bids in order for my product to show up for competitor Brand keywords...

 

 

Competitor Product Ads Showing For Brand Keyword

Top Contributor
# 9
Top Contributor

Hi Pete,

 

Here's a guess. If Google only showed your product the results might look a bit empty... So they throw in the next most similar products they can think of. And if people click on your competitor's product, Google would consider that a reason to keep on showing it for your brand search.

 

 

 

Competitor Product Ads Showing For Brand Keyword

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

"pretty empty" search results I believe is poor justification for showing non relevant ads for a brand search.

 

It is interesting that my average cost per click for my brand term was .07 originally and it is .25 now that the competitor is added.