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Comparison Shopping Service Requirements

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there

 

I'm interested in signing a client up to Google Shopping, potentially as a Comparison Shopping Service but happy to take guidance. The website lists products and has buy buttons directing users to a retailer product page where they can buy the product. It's quite like an affiliate website or comparison website. However, it only doesn't list price on the product page itself.  

 

Would it be possible to still list the products in Google Shopping? We can bring in the price data from the retailer and the shopping ad link could direct straight towards the retailer's product page which will obviously have price.

 

Thanks
Aaron

2 Expert replyverified_user

Comparison Shopping Service Requirements

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

This isn't true - I can see that Lyst advertise and they are an affiliate site. They've started doing it since the recent changes in Google shopping to include comparison shopping services. They have no inventory. Many marketplaces also advertise too, who also have no inventory.

Comparison Shopping Service Requirements

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Emmanuel but I know for a fact that it's not a violation and it's fine. Please see here https://support.google.com/merchants/answer/7524491 it states that the website can lead users to another site

Comparison Shopping Service Requirements

Top Contributor
# 4
Top Contributor

Your absolutely correct, please ignore everything I stated.

 

However based on this new info, you do require to show the prices, image, title, description on the product landing page as per Shopping ads policy, which is the product landing page policy here :https://support.google.com/merchants/answer/4752265

 

Hope it helps.

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Comparison Shopping Service Requirements

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

However, these sites direct visitors immediately to the final retailer page - does it matter if the CSS website has the price or if the final retailer website has the price?

Comparison Shopping Service Requirements

Top Contributor
# 6
Top Contributor

affiliate advertising is still generally not allowed with respect to shopping-ads

there are two distinct related exceptions --

(a) the advertiser is participating in the affiliate-advertising-beta program;
(b) the advertiser is a comparison-shopping-service (css),
within the european-economic-area (eea) or switzerland.

each exception requires approval from google.

for (a) the affiliate-advertising-beta program --
https://support.google.com/merchants/answer/2811972

for (b) a css within the eea or ch --
https://support.google.com/merchants/answer/7558973

seeing other similar advertisers either means they are following the policies
or they have not been caught yet and may be reported directly to google --
not following any policy, or not following the policies over time, is grounds
for all items being removed from the auctions, disapproval, or a permanent
suspension from the program, at any time.

otherwise, this is mainly a peer-to-peer forum --
google is the final arbiter of all policies and may
be contacted directly.

 

 

Comparison Shopping Service Requirements

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

really useful links thanks!