AdWords
5.6K members online now
5.6K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Combine Brand + Title using Feed Rules

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I am looking for a way to put the brand into the title using the feed rules. The feed contains both, but the brand is not in the title yet. Is there a way, maybe using reg. exp., to put the 'Brand' attribute into the 'Title' using a feed rule?

 

Thanks a lot for your help.

 

Best Regards.

1 Expert replyverified_user

Re: Combine Brand + Title using Feed Rules

Top Contributor
# 2
Top Contributor
unfortunately, no -- at least not directly.

feed rules can overwrite existing values or replace empty values --
but currently, there is no concept of adding-to an existing value.

of course, this could be done indirectly for a limited subset of items --
by replacing a specific set of titles when data meets a specific criteria.

the criteria would need to be carefully crafted to not match outliers
and the overwrite would need to be hard-corded -- which somewhat
defeats the purpose of such a transformation.

in the case of a title, this would mean all items
matching the criteria would have the same title --
which is usually an extremely low-quality result.

one potential solution would be to use a content-management-system
or similar, to globally edit the existing titles within the e-commerce site --
then, simply submit the updated information.