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Close and open new website

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



I have one website selling charm jewellery with plated metals.  I am wishing to close this website down.


I have planned a new website selling charm jewellery but with sterling silver components.  New website name, different branding, completely different products (but same category of jewellery).


I am very conscious of the double serving policy, so if I opened a new website and set up a multi client account, I would be worried it would be seen as double serving as the category of jewellery is the same.


How do I go about closing the website down with the plan to open the new one.  Apparently, you only ever get one merchant account.


Please could someone help.

2 Expert replyverified_user

Re: Close and open new website

[ Edited ]
Top Contributor
# 2
Top Contributor

yes, use the same merchant-center-account for any such website change.

the typical steps required for a domain-name change are:

(1) be certain that the new domain/website is up,
running, and meets all shopping-ad policies --
for all pages, and all links, on the new website.

if possible, have someone purchase one or two item-offers,
from the new website, to be certain that the shopping-cart,
and all e-commerce checkout-flows, are working properly.

(2) verify the new domain within webmaster-tools (google-search-console):

(3) change the existing merchant-center feed data with the new link url's --
if any physical products are identical to the old website, then only change

the link related attributes such as link, image_link, additional_image_link,

or mobile_link.

if possible, never change the id/sku of a physical inventory item-offer,
if the physical item being sold on the new site, is identical to the item
that was sold on the old site -- otherwise, be certain to use new id

values for any and all new physical inventory.

a best-practice is to use a mix of letters and numbers for id (sku); e.g.

(4) change the verified domain within the merchant-center-account;

(5) resubmit the existing registered feed with the updated link url's --
then, wait 72-hours or so for google to process and re-insert the data;

google may take a day or so to fully process and crawl the updated links.

inspect the processed items, by clicking on the item's title, under the
products-list-tab -- check the images and click on the items' new links.

also, check the shopping-campaign to be certain all data is available --
if the original id values and the original feed is used to change the
domain, there should be no technical issues with the shopping-campaign.

however, if the physical inventory are different, such as sterling silver,
then the shopping-campaign and product-group details should likely be
reevaluated, to bid higher or lower on different sets of products, for example.

Close and open new website

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you so much for this detailed instructive reply.  


A sort of separate question.. if I wanted to change just the domain name of my website and link to the shopping feed, how would I do this? I was thinking I could just delete the products on my website and add the new ones, but eventually, I would like a website change of name.

Close and open new website

Top Contributor
# 4
Top Contributor

1) Place all items out of stock and make sure Google Merchant Center has updated all the items as being out of stock.


Then simply follow celebirds steps from 2 onwards

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