Clicks and visits not matching in Adwords for PLA campaigns
My client is running PLA Campaigns. Strangely the clicks are getting recorded but number of visits is zero. Example one of the campaign has Clicks = 181 and visits = 2. I'm not sure whats going wrong. Please Advise?
Re: Clicks and visits not matching in Adwords for PLA campaigns[ Edited ]
August 2014 - last edited August 2014
clicks and visits are different measurements and measured differently.
a click is like someone enters your store;
a visit is like someone signs your guest-registry and stays awhile.
generally, many more clicks than visits may indicate
that a lot more people are using mobile devices or
how mobile device tracking is being measured.
regardless, seeing data discrepancies between the two is usually perfectly normal
since clicks and visits are (a) different measurements and (b) measured differently.
details are currently here --