AdWords
2.2K members online now
2.2K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Clicks and visits not matching in Adwords for PLA campaigns

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My client is running PLA Campaigns. Strangely the clicks are getting recorded but number of visits is zero. Example one of the campaign has Clicks = 181 and visits = 2. I'm not sure whats going wrong. Please Advise?

1 Expert replyverified_user

Re: Clicks and visits not matching in Adwords for PLA campaigns

[ Edited ]
Top Contributor
# 2
Top Contributor

 

clicks and visits are different measurements and measured differently.

a click is like someone enters your store;
a visit is like someone signs your guest-registry and stays awhile.

generally, many more clicks than visits may indicate
that a lot more people are using mobile devices or

how mobile device tracking is being measured.

regardless, seeing such data discrepancies is usually perfectly normal since
clicks and visits are (a) different measurements and (b) measured differently.

 

see also

https://support.google.com/adwords/answer/2375399

https://support.google.com/adwords/answer/2404039

https://support.google.com/analytics/answer/1034383

https://support.google.com/analytics/answer/4588454