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Certain PLA products not showing up in Google search results

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# 1
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Hello,

 

I have a Shopping campaign setup for my client which provides a high volume of daily traffic for thousands of products, however there are a handful of products which are not showing up at all in the Shopping results. I can confirm the following:

 

  1. The campaign is not limited by budget
  2. There are no issues highlighted in Google Merchant Center for these products
  3. Interestingly, the products appear in the search results when I append the clients brand name, but they are nowhere to be seen if omitted 
  4. These products are in most part unique to each retailer, so I would not expect multiple merchants to share the same MPN
  5. The 'Enhanced CPC' bid strategy is applied to the campaign, and bids across the board are reasonable - I wouldn't expect that the bids on these products are too low to warrant them being left out of the Shopping results entirely
  6. A handful of other merchants seem to be omitted as well when searching for keywords related to these products
  7. Looking at 'Search terms' in Adwords over the last 30 days for terms related to these products, traffic is either very minimal (1 or 2 clicks), or 0.


Can I please have some advice on what might be the cause, and if there are any issues I could be missing.

I also would like to retrieve a list of any products which haven't received traffic over say the last 30 days, which I can then send onto the client. Is this best acquired from Google Adwords, or from Google Merchant Center?

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Christian G
February 2016

Re: Certain PLA products not showing up in Google search results

[ Edited ]
Top Contributor
# 3
Top Contributor

just to add or reinforce some points --

- one merchant can be the minimum competition, depending on the search-term;

- items show based on the bid and quality;

- quality is mainly based on all the data submitted and the search-terms --
of course, there are many other quality factors such as ratings, reviews, etc.

yes, title and description are important but all data submitted
may add or subject from the overall quality of the product --

check all submitted data, especially for performance outliers.

- any and all global-trade-data submitted (mpn, brand, gtin)
should be assigned by the manufacturer, not the merchants,
and should be identical for all merchants selling the items;
there are very few items that are unique per merchant unless
these are bespoke or similar types of items -- in which case,
global-trade-data should not be being submitted, at all.

items submitted with any invalid global-trade-data can reduce quality
and is grounds for items being removed from the auctions, disapproval,
or suspension from the program, at any time.

- enhanced-cost-per-click can be a very traffic intensive bidding strategy;
if there is not enough traffic over time the bids calculated may fall short,

even if outwardly high, or may require at least a month or more for the

system to find enough patterns to develop a successful bidding strategy.

be certain conversion-tracking is enabled for the shopping-campaign
and at least 300 or so clicks-per-week have accumulated across all
included product-groups.

low traffic volume may point to product-groups that are not well
suited for ecpc or require more careful design considerations --

especially if only a handful of items are outliers; depending on

how extreme the outliers and how much or little can be done

to improve results, such items might be considered for removal

from the product-group or the feed altogether.

many ancillary quality factors such as ratings, reviews, promotions, and
bid-adjustments can also effect outcomes; especially with respect to ecpc.

- the products appearing in the search results when appending
the client's "brand" but, not when the name is omitted, can point
to a few possible red-flags; for example, the merchant's name is
being submitted as the brand, which at the least can be a quality
issue and at the most a potential policy violation; for example,
the competition is extremely high for those search-terms and
requires much higher-quality or much higher bids, or both.

posting more exact information here in the public
forums may allow us to offer more exact suggestions.

otherwise, a support specialist at google may be contacted directly.

see also
https://support.google.com/adwords/answer/3455573

View solution in original post

Re: Certain PLA products not showing up in Google search results

Top Contributor
# 2
Top Contributor

Hi @Christian G, the first thing I'd check (after all the things you've already checked!) is that the description and title of the product(s) are correct and meaningful.  I've seen more than once a Merchant Feed with "put something in here" in the description field Smiley Happy  Ditto the landing page - make sure it's relevant, etc.

 

I wouldn't be too sure about the bids.  It's probably worth upping the bid amounts - possibly quite substantially - for a day or so to check if traffic suddenly appears.  Bear in mind Enhanced CPC will be doing nothing unless there's adequate conversion data so that's possibly irrelevant in this case.

 

How many competitors are there for these products?  If there are very few vendors, it may simply be that Google won't show the Shopping results.  I can't be certain what the limits are (my colleague @Celebird may be able to expand) but Shopping results aren't always shown for every search that could display them.

 

As far as the reporting goes, I'd probably use AdWords since (for me, at least) it's easier to get at.  You could create a simple report from the Campaign itself using a filter for Impressions = 0 (or perhaps < 10) and schedule it as an email.  The output isn't very friendly so if you felt more adventurous you could script an output to a spreadsheet.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits
Marked as Best Answer.
Solution
Accepted by topic author Christian G
February 2016

Re: Certain PLA products not showing up in Google search results

[ Edited ]
Top Contributor
# 3
Top Contributor

just to add or reinforce some points --

- one merchant can be the minimum competition, depending on the search-term;

- items show based on the bid and quality;

- quality is mainly based on all the data submitted and the search-terms --
of course, there are many other quality factors such as ratings, reviews, etc.

yes, title and description are important but all data submitted
may add or subject from the overall quality of the product --

check all submitted data, especially for performance outliers.

- any and all global-trade-data submitted (mpn, brand, gtin)
should be assigned by the manufacturer, not the merchants,
and should be identical for all merchants selling the items;
there are very few items that are unique per merchant unless
these are bespoke or similar types of items -- in which case,
global-trade-data should not be being submitted, at all.

items submitted with any invalid global-trade-data can reduce quality
and is grounds for items being removed from the auctions, disapproval,
or suspension from the program, at any time.

- enhanced-cost-per-click can be a very traffic intensive bidding strategy;
if there is not enough traffic over time the bids calculated may fall short,

even if outwardly high, or may require at least a month or more for the

system to find enough patterns to develop a successful bidding strategy.

be certain conversion-tracking is enabled for the shopping-campaign
and at least 300 or so clicks-per-week have accumulated across all
included product-groups.

low traffic volume may point to product-groups that are not well
suited for ecpc or require more careful design considerations --

especially if only a handful of items are outliers; depending on

how extreme the outliers and how much or little can be done

to improve results, such items might be considered for removal

from the product-group or the feed altogether.

many ancillary quality factors such as ratings, reviews, promotions, and
bid-adjustments can also effect outcomes; especially with respect to ecpc.

- the products appearing in the search results when appending
the client's "brand" but, not when the name is omitted, can point
to a few possible red-flags; for example, the merchant's name is
being submitted as the brand, which at the least can be a quality
issue and at the most a potential policy violation; for example,
the competition is extremely high for those search-terms and
requires much higher-quality or much higher bids, or both.

posting more exact information here in the public
forums may allow us to offer more exact suggestions.

otherwise, a support specialist at google may be contacted directly.

see also
https://support.google.com/adwords/answer/3455573

Re: Certain PLA products not showing up in Google search results

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆
Hi both, thank you for your advice and suggestions into this, definitely gives us plenty to consider and look at.