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Catch-all brand name for no brand products

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 Hi all,


I've been having some issues with our smaller, no name products on our store. A large amount of products we carry are small electronic components and lights that have no brand. The products are new and are given both a GTIN and MPN. According to Google Merchant Center support

For any items with ‘new’ condition and GTINs assigned by the manufacturer, submit unique product identifiers using these attributes:

  • ‘gtin’ required
  • ‘brand’ required
  • ‘mpn’ recommended

 My question is: can I create a catch-all brand name such as, "Company Name - Off-brand," or something similar for our assortment of no brand products? If not, how do I handle this situation? Thanks in advance!

1 Expert replyverified_user

Re: Catch-all brand name for no brand products

Top Contributor
# 2
Top Contributor
Hi Anthony,

Are their other merchants selling the same products? If so, consider copying the brand they are using. My guess is that Google looks for a consensus.