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Car Parking in Shopping

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# 1
Visitor ✭ ✭ ✭

If I set up a product feed for a range of car parking products - short stay, long stay, valet parking etc., would this be approved? Of course the feed would meet all of the requirements e.g. with image, description, and up-to-date pricing. I've never seen it done though.

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Accepted by topic author Chris B
September 2015

Re: Car Parking in Shopping

Top Contributor Alumni
# 3
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Hi Chris 

 

I would say no, in terms of advertising this in terms of Shopping.

 

This would be more of a service than a pyshical item. Google Shopping is for pyshical goods with the exception of some digital goods.

 

Another good thing to look to would be the Taxonomy for Google_Product_Category.

 

There is no specific or close value for your proposed "item"

 

Restricted Products - https://support.google.com/merchants/answer/2731539

Service Restrictions - https://support.google.com/merchants/answer/2770285

 

As @jackportersmith has already pointed out I wouldn't see people looking to Google Shopping for this sort of thing. I would say it is a more common search for a normal text ad service. I believe you would also be able to target better using this as you can set keywords, use placements etc. 

 

Google Shopping works only with the quality and contents of your DataFeed, and bid and must follow a required format for website and Datafeed alike - 

 

Product Feed Specification - https://support.google.com/merchants/answer/188494

Requirements  - https://support.google.com/merchants/answer/160637

 

I personally can't offer a guaranteed no, only an educated guess based on past experience dealing with services and sellers offering non pyshical goods.

 

Obviously Google makes the final decision and they will use their discretion to approve accounts.

 

I would suggest, before creating a feed, account and possible disapproval for your site etc. It would be better to stay of Google's "Good Side" and contact a Google Product Specialist first. 

 

Contact Adwords - https://support.google.com/adwords/answer/8206

 

Tom Wilson
Freelance Adwords & Google Shopping Consultant

If you find this or another response helpful within the forum "please accept as solution" to further assist and direct others.

 

 

 

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Re: Car Parking in Shopping

Top Contributor
# 2
Top Contributor
That's a really interesting question. I have to say I don't think adwords will like it, but that doesn't mean they won't approve it.

I suppose you've got to think about thinks like product images, shipping weights, delivery method, etc... all of which Google wants to know in very intricate detail (to protect the end user)... and you'd have to make that all up I assume.

Give it go with just a couple of products and see if it gets approved?

You've also got to think abotu whether Google will even run Shopping Auctions for such terms (if your feed does get approved). Do they even run normal text ad auctions for related terms in your area? I suspect (but don't know) that Google will only run a Shopping ad auction if there are sufficient advertisers competing with approved products related to that search term. Of course, there won't be because it will just be you.

Unfortunately the days of filling a gap where no-one else is for £0.01 per click are long-gone, and so even if you get approved you'll likely get zero impressions.

There's a couple of really good TCs on shopping lurking around here - so I'm sure they'll chime in with the correct techy answer soon :-)

In short - it can't hurt to try it but I'd say it's probably not going to work. Best of luck!
Jack Porter-Smith
Jack's G+
Marked as Best Answer.
Solution
Accepted by topic author Chris B
September 2015

Re: Car Parking in Shopping

Top Contributor Alumni
# 3
Top Contributor Alumni

Hi Chris 

 

I would say no, in terms of advertising this in terms of Shopping.

 

This would be more of a service than a pyshical item. Google Shopping is for pyshical goods with the exception of some digital goods.

 

Another good thing to look to would be the Taxonomy for Google_Product_Category.

 

There is no specific or close value for your proposed "item"

 

Restricted Products - https://support.google.com/merchants/answer/2731539

Service Restrictions - https://support.google.com/merchants/answer/2770285

 

As @jackportersmith has already pointed out I wouldn't see people looking to Google Shopping for this sort of thing. I would say it is a more common search for a normal text ad service. I believe you would also be able to target better using this as you can set keywords, use placements etc. 

 

Google Shopping works only with the quality and contents of your DataFeed, and bid and must follow a required format for website and Datafeed alike - 

 

Product Feed Specification - https://support.google.com/merchants/answer/188494

Requirements  - https://support.google.com/merchants/answer/160637

 

I personally can't offer a guaranteed no, only an educated guess based on past experience dealing with services and sellers offering non pyshical goods.

 

Obviously Google makes the final decision and they will use their discretion to approve accounts.

 

I would suggest, before creating a feed, account and possible disapproval for your site etc. It would be better to stay of Google's "Good Side" and contact a Google Product Specialist first. 

 

Contact Adwords - https://support.google.com/adwords/answer/8206

 

Tom Wilson
Freelance Adwords & Google Shopping Consultant

If you find this or another response helpful within the forum "please accept as solution" to further assist and direct others.

 

 

 

Re: Car Parking in Shopping

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi, thanks for both answers.

The list of prohibited items answers that Tom supplied answers my question...

The car park spaces (and airport lounge access that was another product in our portfolio) are immovable objects. Therefore, they wouldn't be approved.
https://support.google.com/merchants/answer/2731539#immovable

Regards

Chris