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Cannot see my listed items

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Good morning,

 

I have followed the instructions and listed my items, worked out the bid costs and per day and then tried to find the items by searching for them, but cannot see them at all?

 

I'm not sure what i'm doing wrong?

 

Also, I tried to break them down into separate groups as it's advised but the items don't go under any categories in the list. They are Sales Training books so I'm not sure who else to break them down into groups.

 

Thank you

2 Expert replyverified_user

Re: Cannot see my listed items

Google Employee
# 2
Google Employee

Hi Eleanor,

 

Thanks for posting!

 

Can you see any performance metrics in your account for the past few days when the product listing ads should have been serving? Have you checked to see if there are any data quality errors or product disapprovals in your Merchant Center account? 

 

With regard to breaking your campaign into different product groups, this is advised if you have many products and would like to track the performance of certain types or groups of products. You can use 'custom labels' if you want to subdivide the products in your campaign using values of your choosing.

 

More information about custom labels can be found here: http://goo.gl/MVqSm . The article is quite long - scroll down to the section about 'Custom Label Attributes for Shopping Campaigns'.

 

I hope this helps!

Re: Cannot see my listed items

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Hi Rachel,

Thank you for getting back to me.

Yes I checked the Google Merchant and I have no errors, and I can see the performance metrics, one straight line so no clicks or anything.

I only have 31 products so would I need to break them down into sub groups do you think?

Thanks,
E

Re: Cannot see my listed items

Google Employee
# 4
Google Employee

Hi Eleanor,

 

Thanks for your reply!

 

I imagine the flat line means 0 clicks - can you check if you have had any impressions (Impr.) over the last few days? You might need to increase your bids if your products are eligible to appear but aren't winning any auctions or generating any traffic. 

 

31 products is quite a small amount (and could also be a reason why your traffic volumes are low). I don't imagine you'll need too many product groups. Are there any products that you specifically want to see performance metrics for? If so, you could try splitting them out. Although, at the moment, I'd be more inclined to focus on getting the ads up and running and you can optimize and refine later. 

 

I hope this helps! 

 

 

 

Re: Cannot see my listed items

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆
Rachel,

No impressions, you think it may be because the bids are too low?

The books are Sales Training/Business books. So I think Sales Training books I would like to see the metrics for.

E

Re: Cannot see my listed items

[ Edited ]
Top Contributor
# 6
Top Contributor

 

impressions are based on the bid and quality factors.

 

simply waiting a few days for all the quality factors to

be measured and assigned may be all that is needed --

check the last-data-snapshot date on the dashboard

and add about 72-hours or so.

 

if the items are sales-training-books be certain to verify

that either the gtin (isbn) or identifier_exists attributes are

being submitted properly; submitting either improperly

might lower quality enough to prevent items from winning

in the auctions but, would not necessarily be flagged in the

merchant-center; similarly for image_link and all attributes.

if bidding higher or lower on a specific subset of items is
wanted then separate product-groups are usually needed --

via the product_type or custom_label_0 ... attributes.

 

for example, if a specific subset of the books were higher margin

or one subset was hardcover while another set was softcover;

otherwise, simply raising the bid on all items should be doable.

 

if impressions are indeed being seen (even all zeros) for all items

then, creating separate groups should normally not be needed

for displaying individual metrics within a shopping-campaign.

 

 

Re: Cannot see my listed items

Follower ✭ ☆ ☆
# 7
Follower ✭ ☆ ☆
Good morning,

Thank you for your reply.
I waited a few days for the quality factors to be measured and there was only one click in about a week and a half. So presumably someone did see an item and clicked on it.

I am pretty sure I have all the ISBN numbers correct for the books. I am not sure how they may not have been submitted properly. Same for the image links.

In terms of custom labels - I wonder if this is something I would need to use to divide into the product groups. However I am finding it difficult to understand how I would do this for example the books I am selling are Sales Training books/Negotiation/Leadership/Communication etc so I am not sure how i would subdivide them any further?

Would this be done through Custom Labels? If so do they need to be incorporated into the data feed (.txt file)? How do I do that without it rejecting it?

Thank you,
Eleanor

Re: Cannot see my listed items

[ Edited ]
Top Contributor
# 8
Top Contributor


first, you're welcome.

are there any impressions?

has a product-listing-ads specialist at adwords
been contacted to look into the submitted (feed)
data and both accounts?

both impressions and clicks are based on the bid and quality.

for quality, check the (attribute and website) requirements
of the physical item being sold, against the values being

submitted and the landing-page.

 

for example, for books, exact isbn data should be added to the gtin attribute.

for bids, generally the product_type can be used

to bid higher or lower on a group of items based

on (physical) product characteristics, using a

taxonomy and standard > breadcrumbs -- e.g.
Sales Training books > Hardcover > Negotiation
Sales Training books > Softcover > Leadership

Sales Training books > Softcover > Negotiation

the custom_label_0 ... attributes are needed only
if you wish to bid differently on a group of items
based on some abstract, internal, characteristic -- e.g.
BestSellers
LowMargin

LossLeader

the custom_label_0 ... attributes may be added
to the data-feed (.txt) file like any other attribute --

simply add a new column (header) and then add

a value for each (item) row or leave a value blank

(entirely empty).

all custom label attributes are optional
and should be added (or not) based on
your bidding strategy.

details are currently here:
https://support.google.com/merchants/answer/1344057
https://support.google.com/merchants/answer/188494

https://support.google.com/adwords/answer/3455481

 

Re: Cannot see my listed items

Follower ✭ ☆ ☆
# 9
Follower ✭ ☆ ☆
Hi,

That's how I originally set up all the attributes, against the website. No Adwords specialist looked at the feed or the account?

So for the below, I should go back into the datafeed file and alter the product characteristics?

"for bids, generally the product_type can be used
to bid higher or lower on a group of items based
on (physical) product characteristics, using a
taxonomy and standard > breadcrumbs -- e.g.
Sales Training books > Hardcover > Negotiation
Sales Training books > Softcover > Leadership
Sales Training books > Softcover > Negotiation"

thanks,
E

Re: Cannot see my listed items

[ Edited ]
Top Contributor
# 10
Top Contributor

 

generally, the product_type attribute should contain
a taxonomy that reflects the (physical) characteristics
of the product using standard > breadcrumbs -- while
keeping in mind that google will use the information to
(a) help you group products within adwords for bidding
and (b) help users find the item when searching;

e.g.
Sales Training books > Softcover > Leadership
or
Paperback Books > Textbooks > Training > Business > Sales > Leadership

for example, if you wish to bid lower on the softcover books;
for example, if you wish to bid higher on all leadership books.

 

yes, if the website already has a good taxonomy that might

also be used to group items for bidding, simply reusing that

taxonomy information, but with proper exact > breadcrumbs,

is a good fit for a product_type value.

related, the google_product_category attribute is used
for the same, similar, purposes -- but must contain an
exact, single, google-defined taxonomy value;

e.g.
Media > Books > Non-Fiction

 

items that are getting clicks might be a signal to leave alone --

or, if no sales are resulting, might be a single to change first.

the best likely course would be to contact
a product-listing-ads specialist at adwords
who can look into the entire feed and both
accounts to discuss your bidding strategy,
budget, and advertising goals.