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Can we use same Dynamic Remarketing tag for Standard Remarketing Campaign ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello

 

I am going to run simple Re-marketing Campaign or Dynamic Re-marketing for PLA but i have bit confusion means, can we use same dynamic Re-marketing tag for standard Re-marketing campaign ?

 

Please reply with your suggestion

1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by Emmanuel F (Rising Star)
July

Can we use same Dynamic Remarketing tag for Standard Remarketing Campaign ?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hello,

 

First if you will not use dynamic ad, you just need to implement a simple remarketing code generated in Adwords in Shared library => Audience.

 

If you want to use dynamic ads (and show people your products based on what they saw on your website), you need to extend the previous code with a few more lines. The lines depend on which type of sector you are.

 

If you are a retail business basically you need to add three parameters: ecomm_prodid, ecomm_totalvalue and ecomm_pagetype. You can find more info here:

https://support.google.com/adwords/answer/3103357?hl=en

 

If you are a different type of business, look here:

https://support.google.com/adwords/answer/7305793

 

If you are still unsure, read this official guide:

https://support.google.com/adwords/answer/6077124?hl=en

 

Regards,

 

Hana

View solution in original post

Marked as Best Answer.
Solution
Accepted by Emmanuel F (Rising Star)
July

Can we use same Dynamic Remarketing tag for Standard Remarketing Campaign ?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hello,

 

First if you will not use dynamic ad, you just need to implement a simple remarketing code generated in Adwords in Shared library => Audience.

 

If you want to use dynamic ads (and show people your products based on what they saw on your website), you need to extend the previous code with a few more lines. The lines depend on which type of sector you are.

 

If you are a retail business basically you need to add three parameters: ecomm_prodid, ecomm_totalvalue and ecomm_pagetype. You can find more info here:

https://support.google.com/adwords/answer/3103357?hl=en

 

If you are a different type of business, look here:

https://support.google.com/adwords/answer/7305793

 

If you are still unsure, read this official guide:

https://support.google.com/adwords/answer/6077124?hl=en

 

Regards,

 

Hana