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Can anyone guide me related to shopping campaign?

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# 1
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Hi,

Can anyone guide me related to shopping campaign?

Today I read about content api in merchant center and I am little bit confuse after viewing whole webinar. My confusion is if I implement content api in my merchant account then still required to upload data feed.

While according to me which I understand it is only work to update your data feeds like micro data work

Please help me your valuable suggestion will really be appreciated.

 

Thanks,

Frank

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Marked as Best Answer.
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Accepted by ElizabethP (Community Manager)
September 2015

Re: Can anyone guide me related to shopping campaign?

[ Edited ]
Top Contributor
# 4
Top Contributor


either the data-feed or the content-api can be
used to submit products to the merchant-center.

the api cannot be used in the merchant-center --
the api is used on an external website; the data
is sent to the merchant-center from the site.

the api requires programming using the api's
client-libraries for a specific language such as,
java, php, python, etc.

some e-commerce systems have already
done the programming and offer the api
as an option.

the transition from a feed to the content-api
can be rather complex and usually requires
extensive planning so there are no conflicts --
the transition may or may not include deleting
the feed, at some point during the process.

if the api is used to update all inventory data
then, there is no need for the feed to be used.

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Re: Can anyone guide me related to shopping campaign?

[ Edited ]
Top Contributor
# 2
Top Contributor

 

a best-practice is update inventory data
using a feed or the api -- but not both.

 

that said, there is nothing stopping anyone from using both
a feed and the api -- especially for quick inventory updates;
however, extreme caution is generally recommended since
the api can override feed data and cause many other issues.

 

microdata is separate and apart from any updates --
microdata is used to fill small gaps between updates.

 

for example, if the currently submitted data does not match the
data on the website then, the microdata can be used by google
before the data is re-submitted (updated).

 
microdata cannot replace updates (re-uploads);
feed updates or api updates are still required.

 

Re: Can anyone guide me related to shopping campaign?

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
HI Celebird,

you mean to say either i can use data feed or content api to submit our products in merchant.

If previously i use data feed to submit products in merchant center and now i want to use content api then we have to delete our data feed.

please correct me i taking it wrongly.
Marked as Best Answer.
Solution
Accepted by ElizabethP (Community Manager)
September 2015

Re: Can anyone guide me related to shopping campaign?

[ Edited ]
Top Contributor
# 4
Top Contributor


either the data-feed or the content-api can be
used to submit products to the merchant-center.

the api cannot be used in the merchant-center --
the api is used on an external website; the data
is sent to the merchant-center from the site.

the api requires programming using the api's
client-libraries for a specific language such as,
java, php, python, etc.

some e-commerce systems have already
done the programming and offer the api
as an option.

the transition from a feed to the content-api
can be rather complex and usually requires
extensive planning so there are no conflicts --
the transition may or may not include deleting
the feed, at some point during the process.

if the api is used to update all inventory data
then, there is no need for the feed to be used.

Can anyone guide me related to shopping campaign?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Please help me your valuable suggestion will really be appreciated