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Can I cherry pick my product inventory for my Google Feed?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, We want to limit the number of products in the feed to those we sell best. Thinking we get a better bang for the buck. Are we breaking any rules by not including our entire inventory? Thanks

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Marked as Best Answer.
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Accepted by Zee2 (Google Employee)
October 2016

Re: Can I cherry pick my product inventory for my Google Feed?

[ Edited ]
Top Contributor
# 2
Top Contributor

no rules would be broken.

 

limiting the number of products in the feed to best-sellers is a good practice.

 

google has no requirement to upload all items in inventory --
simply that all items that are uploaded must be currently
in stock and in the possession of the merchant.

 

that said, rather than deleting items altogether from the feed,
there are other ways to exclude items, or to bid much higher on
best-sellers and much lower on all other items, from within campaigns --
by using attributes such as product_type, brand, custom_label_0, etc.,
with some combination of campaign filters, priorities, or product-groups.

 

but cherry-picking and limiting items in the feed is perfectly acceptable and
is usually the easiest and most foolproof way to exclude items, at the source.

 

see also

https://support.google.com/merchants/answer/188494#customlabel

https://support.google.com/adwords/answer/2382954

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee2 (Google Employee)
October 2016

Re: Can I cherry pick my product inventory for my Google Feed?

[ Edited ]
Top Contributor
# 2
Top Contributor

no rules would be broken.

 

limiting the number of products in the feed to best-sellers is a good practice.

 

google has no requirement to upload all items in inventory --
simply that all items that are uploaded must be currently
in stock and in the possession of the merchant.

 

that said, rather than deleting items altogether from the feed,
there are other ways to exclude items, or to bid much higher on
best-sellers and much lower on all other items, from within campaigns --
by using attributes such as product_type, brand, custom_label_0, etc.,
with some combination of campaign filters, priorities, or product-groups.

 

but cherry-picking and limiting items in the feed is perfectly acceptable and
is usually the easiest and most foolproof way to exclude items, at the source.

 

see also

https://support.google.com/merchants/answer/188494#customlabel

https://support.google.com/adwords/answer/2382954

 

 

Can I cherry pick my product inventory for my Google Feed?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Celebird for the input.

 

You mentioned that products must be...in the possession of the merchant. Does that mean drop-shipping of products from the manufacturer (which we have some) must be excluded from the feed?

 

Re: Can I cherry pick my product inventory for my Google Feed?

[ Edited ]
Top Contributor
# 4
Top Contributor

first, you're welcome.

 

with respect to shopping-ads, most supply-chains related to drop-shipping are
generally not allowed and grounds for disapproval or suspension, at any time --
so are best removed from the feed altogether to, avoid such issues; especially
since related policy issues are usually checked from the submitted data (feed)

details, within the registered website domain, via the merchant-center-account,
outside the shopping-ad campaign.

 

see also
https://support.google.com/merchants/answer/6149970
https://support.google.com/merchants/answer/6150127

https://support.google.com/merchants/answer/6363310

 

Can I cherry pick my product inventory for my Google Feed?

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭

Good points. Half the trick in optimizing Shopping campaigns is figuring out which products are worth advertising; then getting the bids right.

 

You can also set the bid to zero at the product level, a quick way to effectively exclude a product.

 

Can I cherry pick my product inventory for my Google Feed?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

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Can I cherry pick my product inventory for my Google Feed?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

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