AdWords
1.8K members online now
1.8K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

CTR & Conversions rates Benchmarks

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have read that you can benchmark your bids & CTR against competitiors for PLAs.  Is this so, and if so, where do I find this information. 

Thanks in advance

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Phil P
September 2015

Re: CTR & Conversions rates Benchmarks

Top Contributor Alumni
# 2
Top Contributor Alumni
Hi Phil

Benchmarking is available in Shopping Campaigns, not within Product Listing Ad's. I will include a link to the help page for you to read up on this and see if it is for you. You can choose to run this alongside that of your PLA's by targetting only some products or you can replace your PLA's completely with a Shopping Campaign.

https://support.google.com/adwords/answer/3455564

Hope this helps

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Phil P
September 2015

Re: CTR & Conversions rates Benchmarks

Top Contributor Alumni
# 2
Top Contributor Alumni
Hi Phil

Benchmarking is available in Shopping Campaigns, not within Product Listing Ad's. I will include a link to the help page for you to read up on this and see if it is for you. You can choose to run this alongside that of your PLA's by targetting only some products or you can replace your PLA's completely with a Shopping Campaign.

https://support.google.com/adwords/answer/3455564

Hope this helps