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Budget Exhausted Early on Shopping Campaigns

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# 1
Visitor ✭ ✭ ✭



I am having an issue with my current shopping campaigns where the budget is being exhausted by approximately 7:00 pm every day. I have the delivery set up as standard so i am not too sure why this is happening. My campaigns do currently say that they are limited by the budget so this could potentially be the issue?


I can increase the budget if necessary but just need to be certain that is the problem


Does anyone have any suggestions?



1 Expert replyverified_user

Budget Exhausted Early on Shopping Campaigns

Top Contributor
# 2
Top Contributor

This means the budget is too low to fulfill all eligible clicks. It is mostly negative to have limited by budget as you might loose out on potential sales.


Here are some options :


Increase Budget

Reduce Max CPC

Reduce hours with Ad scheduling

Exclude high cost search terms with no return of investment


Hope it helps.

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