AdWords
2.8K members online now
2.8K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Brand with no GTIN or EAN barcodes

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

I work for a niche brand in Europe and we do not have any type of bar codes for our products, specialist Outdoor Clothing. We do not sell direct but sell to retailers who then sell to the general public through their high street retail stores or on line. On May 16th, will our products disappear from Google Shopping searches as we have no form of bar codes, GTIN or EAN.

 

Thanks

Adam

1 Expert replyverified_user

Re: Brand with no GTIN or EAN barcodes

[ Edited ]
Top Contributor
# 2
Top Contributor

gtin (upc, ean) bar-codes are not required if none currently exist.

google only wants global-trade-data (brand, gtin, mpn) that is valid
and currently exist -- has already been assigned by a manufacturer.

if valid gtin does not exist, but valid mpn and brand currently exist then,
merchants must submit valid and accurate mpn and brand information,
as assigned by the manufacturer -- not private sku.

a gtin is not required unless a valid gtin currently exists.

only a manufacturer can assign valid global-trade-data --
google does not want invalid or inaccurate global-trade-data.

global-trade-data (brand, gtin, mpn), unique-product-identifiers, are
mainly a legal designation that uniquely ties an exact, specific, product
to an exact, specific, manufacturer -- all merchants selling the same

item-offer must submit the same global-trade-data, if that data exists.

otherwise, if valid global-trade-data does not exist, at all,
then, merchants must submit identifier_exist FALSE and
then, they would not submit any brand, not submit any
mpn, and not submit any gtin, data, at all, for such an item.

if a merchant does not submit valid global-trade-data, if the data
currently exists, or does not submit an identifier_exists of FALSE
without any global-trade-data if none currently exist, then, their
items will be disapproved and removed from the listings.

the may 16th date does not change current requirements in any fundamental way --
the may 16th date is mainly about more strict enforcement of current policies.

see also
http://www.gs1.org/barcodes/ean-upc
https://support.google.com/merchants/answer/160161
https://support.google.com/merchants/answer/188494#mpn
https://support.google.com/merchants/answer/188494#gtin
https://support.google.com/merchants/answer/188494#brand
https://support.google.com/merchants/answer/188494#identifier_exists