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Brand Name appearing in Google Shopping

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

 

The brand name for our products is not appearing in the list of brands in Google Shopping, although our products are showing and also being sold by many partners. The brand is in place in all our products feeds and I would imagine our partners do the same.

 

Is there any obvious reason for the brand not showing? Or something else we should be doing?

 

Thanks

2 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by topic author Brook L
March

Brand Name appearing in Google Shopping

Top Contributor
# 6
Top Contributor

1) Web Search results and Shopping results are not entirely the same.

2) To show up in the left hand menu, is an automatic system that is based on user interaction with products. The more popular your product and brand is, the higher the chances are you will get listed in the right hand side menu. There is no direct control over this as it is all based on Google's algorithm that is not publicly known.

3) Brand names do not show up in product listing in Shopping result cards, only when grouped and when you view more details.

 

 

Hope it helps.

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Brand Name appearing in Google Shopping

[ Edited ]
Top Contributor
# 2
Top Contributor

The value you submit in the data feed for brands are not shown on Google Shopping. A best practice is to add the brand name of the product in the product title.

 

However it will show when you are in a grouped listing among other resellers. When you view more details. But single product listings will not have this info.

 

Hope it helps.

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Brand Name appearing in Google Shopping

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Emmanuel

 

However, many of our products do show our brand name in the title and they still don't appear. But our competitors names appear, even when their products are not even showing in shopping. Maybe it takes time to come through?

Brand Name appearing in Google Shopping

Top Contributor
# 4
Top Contributor

Can you provide a screenshot highlighting what you mean as I think I am misunderstanding what you want to know.

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Brand Name appearing in Google Shopping

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Yes, here is a search result:-

 

https://www.google.co.uk/search?q=station+clock+for+kitchen&oq=sta&aqs=chrome.0.69i59l3j69i57j69i60l...

 

As you can see our clocks (Roger Lascelles) are all appearing. However, now go to shopping and looks at Brands and we don't appear?

Marked as Best Answer.
Solution
Accepted by topic author Brook L
March

Brand Name appearing in Google Shopping

Top Contributor
# 6
Top Contributor

1) Web Search results and Shopping results are not entirely the same.

2) To show up in the left hand menu, is an automatic system that is based on user interaction with products. The more popular your product and brand is, the higher the chances are you will get listed in the right hand side menu. There is no direct control over this as it is all based on Google's algorithm that is not publicly known.

3) Brand names do not show up in product listing in Shopping result cards, only when grouped and when you view more details.

 

 

Hope it helps.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

Brand Name appearing in Google Shopping

[ Edited ]
Top Contributor
# 7
Top Contributor

note that the brand-name seen under the left-hand-side menus,
that are mainly based on long-term popularity by other users,
and cannot be controlled by merchants, is the business brand
display-name, set in the merchant-center -- which is different
from the manufacturer's brand name, that may be submitted

in the uploaded data (feed) for the item-offer.

the business-brand should never be submitted anyplace in the feed.