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Bid adjustment through labels

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# 1
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Please guide me how can I adjust bid through labels for google shopping campaign. For example;

 

I want to decrease larger sizes(2XL, 3XL,4XL,5XL) bid and want to increase smaller sizes (XS,S,M,L,XL)bid.

 

 

Please help me out for right steps for this

 

Thanks

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Bid adjustment through labels

[ Edited ]
Top Contributor
# 2
Top Contributor


for shopping-campaigns, product-groups are used to assign or adjust bids;
product-groups are created using attributes from submitted (feed) data.

so, there are at least two possibilities --

(1) add size group information to the product_type attribute; e.g.
Clothing > Jackets > Denim Jackets > Large Sizes
Clothing > Jackets > Denim Jackets > Small Sizes

(2) use the custom_label_0 ... attributes to create abstract groups; e.g.
LargeSizeBids
SmallSizeBids
or
HighBids
LowBids

assign these values to the appropriate items in the submitted data (feed);

then, use the corresponding attribute within adwords to adjust the bid.

View solution in original post

Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Bid adjustment through labels

[ Edited ]
Top Contributor
# 2
Top Contributor


for shopping-campaigns, product-groups are used to assign or adjust bids;
product-groups are created using attributes from submitted (feed) data.

so, there are at least two possibilities --

(1) add size group information to the product_type attribute; e.g.
Clothing > Jackets > Denim Jackets > Large Sizes
Clothing > Jackets > Denim Jackets > Small Sizes

(2) use the custom_label_0 ... attributes to create abstract groups; e.g.
LargeSizeBids
SmallSizeBids
or
HighBids
LowBids

assign these values to the appropriate items in the submitted data (feed);

then, use the corresponding attribute within adwords to adjust the bid.

Re: Bid adjustment through labels

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Thanks