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Best Practices for Shopping Showcase Ads

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# 1
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Have any best practices been developed around getting your Google Shopping products to feature in The new Showcase Shopping Ads?  I have to imagine there must be a way to improve the chance you store is featured first in the showcase.  Has anyone seen anything about this?


Curtis Kaminski 
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Accepted by topic author Curtis K
February 2017

Re: Best Practices for Shopping Showcase Ads

[ Edited ]
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# 2
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generally, a showcase-shopping-ad is an entirely different shopping-ad type.

an existing shopping-campaign with max-cpc-bidding is required --
having a well-organized set of product-groups would likely help.

existing shopping-ads and landing-pages that are
well-behaved on mobile-devices also likely helps.

a shopping-showcase-ad must meet all requirements for shopping-campaigns,
include a google-approved store-logo uploaded to the merchant-center,
and complete a separate set of steps to create the new ad-group and ad.

also, the ad-account must have been transitioned to the
"new experience" to create any shopping-showcase-ads

from within the account.

then, a separate showcase-ad-group and showcase-ad may be configured.

basically, a shopping-campaign and product-groups are assigned to a new
showcase-ad-group; within that ad-group, a single showcase-ad is created,
by uploading a separate set of showcase-images and providing links and
text for the showcase -- somewhat similar to a combined image/text ad.

if the ad is displayed, users may expanded the ad to show product-group details.

see also