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Best Practices for Shopping Showcase Ads

[ Edited ]
Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Have any best practices been developed around getting your Google Shopping products to feature in The new Showcase Shopping Ads?  I have to imagine there must be a way to improve the chance you store is featured first in the showcase.  Has anyone seen anything about this?

 

Curtis Kaminski 
 
 
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Marked as Best Answer.
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Accepted by topic author Curtis K
February 2017

Re: Best Practices for Shopping Showcase Ads

[ Edited ]
Top Contributor
# 2
Top Contributor

generally, a showcase-shopping-ad is an entirely different shopping-ad type.

an existing shopping-campaign with max-cpc-bidding is required --
having a well-organized set of product-groups would likely help.

existing shopping-ads and landing-pages that are
well-behaved on mobile-devices also likely helps.

a shopping-showcase-ad must meet all requirements for shopping-campaigns,
include a google-approved store-logo uploaded to the merchant-center,
and complete a separate set of steps to create the new ad-group and ad.

also, the ad-account must have been transitioned to the
"new experience" to create any shopping-showcase-ads

from within the account.

then, a separate showcase-ad-group and showcase-ad may be configured.

basically, a shopping-campaign and product-groups are assigned to a new
showcase-ad-group; within that ad-group, a single showcase-ad is created,
by uploading a separate set of showcase-images and providing links and
text for the showcase -- somewhat similar to a combined image/text ad.

if the ad is displayed, users may expanded the ad to show product-group details.

see also
https://support.google.com/adwords/answer/6398605
https://support.google.com/adwords/answer/6275312
https://storage.googleapis.com/support-kms-prod/6JOAcMaGqqqLWjfV9SWg9n7CGn3BdWMYKnrl

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Curtis K
February 2017

Re: Best Practices for Shopping Showcase Ads

[ Edited ]
Top Contributor
# 2
Top Contributor

generally, a showcase-shopping-ad is an entirely different shopping-ad type.

an existing shopping-campaign with max-cpc-bidding is required --
having a well-organized set of product-groups would likely help.

existing shopping-ads and landing-pages that are
well-behaved on mobile-devices also likely helps.

a shopping-showcase-ad must meet all requirements for shopping-campaigns,
include a google-approved store-logo uploaded to the merchant-center,
and complete a separate set of steps to create the new ad-group and ad.

also, the ad-account must have been transitioned to the
"new experience" to create any shopping-showcase-ads

from within the account.

then, a separate showcase-ad-group and showcase-ad may be configured.

basically, a shopping-campaign and product-groups are assigned to a new
showcase-ad-group; within that ad-group, a single showcase-ad is created,
by uploading a separate set of showcase-images and providing links and
text for the showcase -- somewhat similar to a combined image/text ad.

if the ad is displayed, users may expanded the ad to show product-group details.

see also
https://support.google.com/adwords/answer/6398605
https://support.google.com/adwords/answer/6275312
https://storage.googleapis.com/support-kms-prod/6JOAcMaGqqqLWjfV9SWg9n7CGn3BdWMYKnrl

Best Practices for Shopping Showcase Ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Curtis,

 

Worth mentioning that the Showcase adverts can only be built in the new version of AdWords and also, the Showcase ads are not yet out of BETA, which means they don't actually run yet. At least if they do run its only selected accounts which I find annoying but that's just how this has panned out so far.