AdWords
6.1K members online now
6.1K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Best Practices for Shopping Showcase Ads

[ Edited ]
Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Have any best practices been developed around getting your Google Shopping products to feature in The new Showcase Shopping Ads?  I have to imagine there must be a way to improve the chance you store is featured first in the showcase.  Has anyone seen anything about this?

 

Curtis Kaminski 
 
 
1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author Curtis K
February 2017

Re: Best Practices for Shopping Showcase Ads

[ Edited ]
Top Contributor
# 2
Top Contributor

generally, a showcase-shopping-ad is an entirely different shopping-ad type.

an existing shopping-campaign with max-cpc-bidding is required --
having a well-organized set of product-groups would likely help.

existing shopping-ads and landing-pages that are
well-behaved on mobile-devices also likely helps.

a shopping-showcase-ad must meet all requirements for shopping-campaigns,
include a google-approved store-logo uploaded to the merchant-center,
and complete a separate set of steps to create the new ad-group and ad.

also, the ad-account must have been transitioned to the
"new experience" to create any shopping-showcase-ads

from within the account.

then, a separate showcase-ad-group and showcase-ad may be configured.

basically, a shopping-campaign and product-groups are assigned to a new
showcase-ad-group; within that ad-group, a single showcase-ad is created,
by uploading a separate set of showcase-images and providing links and
text for the showcase -- somewhat similar to a combined image/text ad.

if the ad is displayed, users may expanded the ad to show product-group details.

see also
https://support.google.com/adwords/answer/6398605
https://support.google.com/adwords/answer/6275312
https://storage.googleapis.com/support-kms-prod/6JOAcMaGqqqLWjfV9SWg9n7CGn3BdWMYKnrl