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# 1
Visitor ✭ ✭ ✭

My New google shopping campaign has been suspended as there are no barcodes this is news to me as I have had a google support guy and 2 x technical advisors help me set up the campaign with not even a mention of this before hand and even advised me to double my bids before realising this were missing.


As I am listing compatible printer cartridge products i ma unsure if I add my own barcodes that i would purchase from say ebay or if i would need to research the unique codes individually which would take forever because I have over 2000 products. I have been told conflicting info from a IT guy and a google rep who quite frankly appears rto be confused as I am, Please advise ?

1 Expert replyverified_user
Marked as Best Answer.
Accepted by James_Clemens (Top Contributor)
November 2016


[ Edited ]
Top Contributor
# 2
Top Contributor

shopping-ads/shopping-campaigns have rather strict rules
for (compatible) printer ink (cartridges) and global-trade-data.

for compatible cartridges the condition value must be submitted
as either used or refurbished -- never new; all global-trade-data
(brand, gtin, mpn) must be the data of the manufacturer (oem) --

that have been assigned to the exact product-item being sold --
never the global-trade-data (product-identifiers) of compatible
cartridges or any compatible printers.


compatibility details may be included within the description (attribute).

importantly, never purchase any bar-codes.


global-trade-data (brand, gtin, mpn) are mainly legal designations

that a manufacturer uses to identify a specific, unique, product,

for the purposes of global-trade -- unique product identifiers.

global-trade-data can only be assigned by manufacturers -- never merchants;
using any merchant-assigned bar-codes is grounds for a permanent suspension.


if proper global-trade-data exists then, proper global-trade-data must be submitted;

otherwise, without exact, proper, valid, global-trade-data, such item-offers simply

cannot be submitted as shopping-ads/shopping-campaigns -- however, there are

many other campaign-types and ad-formats that do not have such strict rules or

policies related to global-trade, that are available for advertising.





Follower ✭ ☆ ☆
# 3
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Hi Chris

the wonderful words of GTINs - this should help:-



If they are new products then you should have the GTINs within the feed - i believe that used products are still not a mandatory.




[ Edited ]
Top Contributor
# 4
Top Contributor

the age or condition of an item does

not matter with respect to global-trade.


if valid global-trade-data was assigned by a manufacturer,

to a specific item, for retail sale, then the identical, valid,

global-trade-data must submitted by all merchants selling

that item -- regardless of age or condition.


google has additional strict rules specifically related to

compatible printer ink cartridges, the global-trade-data

attributes and the condition attribute.



Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆

HI Celebird

I maybe misunderstanding - google documentations says:-

New products with GTINs

For all new products (which are submitted with the condition [condition] attribute) that have a GTIN assigned, submit the following attributes:

  • gtin [gtin]
  • brand [brand]
  • mpn [mpn] (recommended)


So this is in regards to "new products" and not Used - we have clients that are unable to provide GTINs when the product is "used" and yet do have the MPN and Brand - identifier exists is set to true as:-

They have two of the three

GTIN is not available - however from my understanding not required as it is a "used product" (certainly nice to have)


No issues reported within GMC and product are serving nicely 


Clearly this doesn't relate to the world of Printer Ink Cartridges






[ Edited ]
Top Contributor
# 6
Top Contributor

yes, that sounds like a misreading of the policies.

if, and only if, a product does not have a gtin assigned
then, and only then, is gtin not required to be submitted --
the policy has nothing whatever to do with age or condition.

of course, there are many items, new, used or old, that have not yet had,

or never had, gtin assigned by a manufacturer or may not be packaged

for retail-sale, so google never requires gtin for such items -- such as

re-purposed, recycled, and some oem parts, official store-brands, pre-

order or prerelease products, items manufactured or books published

before global-trade data existed, etc.


"Some products don’t have a GTIN assigned, and so you don’t need to submit one."

there are additional items that do not have any brand or mpn
assigned by a manufacturer, such as homemade or handmade

items, original works of art, etc; such items must be submitted
with identifier_exists set to no and all global-trade-data values --
(brand, gtin, mpn) -- not submitted, at all, for such items.


"For products without a GTIN and brand nor mpn and brand, submit identifier_exists."

used or refurbished items are less likely to have never
had global-trade-data assigned by a manufacturer but,
age or condition does not guarantee that fact.

submitting inaccurate, invalid, or self-assigned global-trade-data
values (brand, gtin, or mpn), to any item, is also not allowed --
only a manufacturer may assign valid global-trade-data.


global-trade-data or lack-thereof must accurately reflect

what the *manufacturer* has assigned, or not assigned.

global-trade-data is mainly a legal designation that a manufacturer uses
to identifier a specific item-offer for retail sale and global-trade -- if valid
global-trade-data ever existed, then valid and accurate global-trade-data
must be submitted, regardless of the item's age or condition.

if valid global-trade-data never existed, then global-trade-data
must not be submitted, regardless of an item's age or condition.


similarly, submitting any inaccurate condition value is also a policy violation;

google has a rather strict definition of an item that may be submitted as new.

not having an item disapproved, in no way whatsoever, indicates that rules
and policies are being followed, or that a policy-team person at google has
reviewed the item -- google constantly checks, rechecks, and re-reviews, all
submitted data, items, websites, businesses, business-models, supply-chains,
etc. and may disapprove items, or suspend sites or accounts, at any time.


[ Edited ]
Top Contributor
# 7
Top Contributor

also, the updated value is no


as was indicated, explicitly in the previous post, any such

items must be submitted with identifier_exists set to no

and all global-trade-data values -- (brand, gtin, mpn) --

not submitted, at all.



Visitor ✭ ✭ ✭
# 8
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I would just like to update this answer by saying that the info provided from Google countermands what you have stated here. That may be because they have again updated the rules for compatible toner cartridges. For compatible cartridges made by a third party, you do not use any OEM information and you use the condition: New.


About compatible or refurbished third party products

Third party ink in third party container, new condition

  • Condition: Submit “new” as the condition value.
  • Title: Begin the title with a non-OEM keyword. Non-OEM keywords include “compatible”, “third party”, “generic”.
  • Image: The image should show the third party cartridge you are advertising. No image of OEM cartridges or their packaging must be used.
  • Unique product identifiers: Submit the unique product identifier (brand, GTIN, MPN) values of the third party manufacturer. Do not include product identifiers of the OEM.


You only use OEM product identifier values if it is a refurbished / remanufactured item using an OEM core. You would also then use the condition: Used.


Third party ink in OEM container, refilled or used condition

  • Condition: Submit “used” as the condition value.
  • Title: Begin the title with the keyword “refilled” followed by the OEM brand and cartridge number. Do not include OEM keywords like "original", "genuine", etc. 
  • Image: The image can show the standalone cartridge item you are advertising, but must not show the OEM packaging or box.
  • Unique product identifiers: Submit the unique product identifier (brand, GTIN, MPN) values of the OEM only if using exclusively OEM parts. Should there be any third party parts included, do not submit the OEM product identifiers (using any third party parts, the container is considered third party, see cartridge type below for requirements).


Hope this helps. I've been struggling with the compatible Ink and Toner category for years now.