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Bad: New Taxonomy - The term "Refilled" is being used for Refurbished

J S
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# 1
J S
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As those of us in the ink and toner industry are well aware, it is a derogatory to be labeled as a "refiller" of cartridges.  Automatically, people think of "drill and fill" cartridges.  Guess what?  The new taxonomy guidelines are going to use this term instead of "Refurbished." We have sent documentation to Google that shows why this is not a good idea for those of us who sell remanufactured/refurbished cartridges.  If you care about how you are viewed in Google Shopping, you need to contact Google and let them know that the shopper is not served well by this.  Those buyers who are aware of the difference or are mandated to not buy "refilled" cartridges will not buy from you if they think you sell cartridges that have just been refilled.

 

PS:  "Refurbished" was not the best choice, either, but the best choice available when we started with Google. "Remanufactured" is preferred for what we sell.

2 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Bad: New Taxonomy - The term "Refilled" is being used f

[ Edited ]
Top Contributor
# 3
Top Contributor


there seems to be two separate aspects to this issue.

one is what google requires in terms of submitting data and
the other is how google displays results on google-shopping.

as to submitted data (feed) requirements and policies --

there are at least two attributes involved:
condition and google_product_category

condition has only used, new, and refurbished as potential values --
condition must be set to used for any refilled printer cartridge.

there is also the google_product_category attribute that must contain a
google-defined taxonomy value that defines the physical item's category.
e.g.
Electronics > Print, Copy, Scan & Fax > Printer, Copier & Fax Machine Accessories > Printer Consumables > Toner & Inkjet Cartridge Refills

product_type still exists and may contain a private category --
as long as the value is appropriate for the physical item and
contains proper > separators.

as to how google displays results on google-shopping --
this seems to be the main focus of the original posting.

google is constantly experimenting with the format,
display, and grouping of items within search-results

and such details may change at any time.

currently, merchants cannot control most
aspects of how submitted data is presented.

where specific items fall into categories is not necessarily static --
the results can fluctuate based on the search-terms used, the
features selected within google-shopping, search-history, and
many other factors.

using ad-group promotional-messages is one way to influence
how product-listing-ads are presented in certain contexts --
assuming the messages conform to all relevant policies.

 

similarly, with respect to the product_type attribute.

there is also a send-feedback link near the bottom of
most search-results and google also reads the forums.

 

that said, there are other campaign-types and ad-formats

that are available and where merchants (advertisers) may

have more controls with respect to ad presentation.

 

View solution in original post

Re: Bad: New Taxonomy - The term "Refilled" is being used f

Top Contributor
# 2
Top Contributor

Hmm... Interesting,....

Let me ping one of our shopping specialists on this

@Celebird ?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Bad: New Taxonomy - The term "Refilled" is being used f

[ Edited ]
Top Contributor
# 3
Top Contributor


there seems to be two separate aspects to this issue.

one is what google requires in terms of submitting data and
the other is how google displays results on google-shopping.

as to submitted data (feed) requirements and policies --

there are at least two attributes involved:
condition and google_product_category

condition has only used, new, and refurbished as potential values --
condition must be set to used for any refilled printer cartridge.

there is also the google_product_category attribute that must contain a
google-defined taxonomy value that defines the physical item's category.
e.g.
Electronics > Print, Copy, Scan & Fax > Printer, Copier & Fax Machine Accessories > Printer Consumables > Toner & Inkjet Cartridge Refills

product_type still exists and may contain a private category --
as long as the value is appropriate for the physical item and
contains proper > separators.

as to how google displays results on google-shopping --
this seems to be the main focus of the original posting.

google is constantly experimenting with the format,
display, and grouping of items within search-results

and such details may change at any time.

currently, merchants cannot control most
aspects of how submitted data is presented.

where specific items fall into categories is not necessarily static --
the results can fluctuate based on the search-terms used, the
features selected within google-shopping, search-history, and
many other factors.

using ad-group promotional-messages is one way to influence
how product-listing-ads are presented in certain contexts --
assuming the messages conform to all relevant policies.

 

similarly, with respect to the product_type attribute.

there is also a send-feedback link near the bottom of
most search-results and google also reads the forums.

 

that said, there are other campaign-types and ad-formats

that are available and where merchants (advertisers) may

have more controls with respect to ad presentation.