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Average Bounce Rate for Google Shopping Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Guys,

What is the average bounce rate for Google Shopping ads?

2 Expert replyverified_user

Average Bounce Rate for Google Shopping Ads

Top Contributor
# 2
Top Contributor

Throughout AdWords, there is no such thing as a meaningful average. In your case the most important aspects are the landing page experience, price, and how well your product fits the search query. 

 

Also, bounce rate might not be meaningful - if someone visits 20 pages because they are trying to find what they want but can't find it, that isn't good.

 

Sales are what count.

 

Average Bounce Rate for Google Shopping Ads

Top Contributor
# 3
Top Contributor

Also comparing between text ads vs shopping ads, you will see that shopping ads will have a higher bounce rate, which is very normal. And I agree with Rob, bounce rate is not important. However if it's above 85% then I recommend checking your submitted data as this may indicate that your relevancy is poor. Meaning the submitted product data does not correctly describe the product and misleads the users expectations.

 

Hope this helps

 

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Average Bounce Rate for Google Shopping Ads

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thank you for your insight guys!