AdWords
2.3K members online now
2.3K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Availability automatic update in pages that we have multiple products

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, first of all sorry for my bad english, i'm Brazilian.

 

I'm having a trouble in availability automatic update in pages that we have multiple products, like this:

 

http://www.splendor.com.br/vult-make-up-batom-p285/

 

When the feed is created, we make witch product as a single product on feed, linking to this single page. No problem until there.

 

But, my real problem is the availability automatic update, how can i properly tag this page with schema.org availability parameter, in order to inform google the real availability of this products?

 

I read a lot of documentation and i figure out that witch page can only have a one parameter of availability.

 

And we're spending a lot of money in a out of stock products and disappoint customers expectancy when they try to buy the product.

 

Can someone help me?

 

Thanks!

1 Expert replyverified_user

Re: Availability automatic update in pages that we have multiple products

[ Edited ]
Top Contributor
# 2
Top Contributor

google allows only physical, tangible, products to be sent.

only one physical inventory-item with a price and only one
add-to-cart (purchase) button should be on the landing page.

a product that comes in many colors is considered a supported-variant.

a supported variant requires:
both (a) an item_group_id with the same value for all items within the group;
and (b) at least one variant attribute (detailed product attribute) of color,
size, pattern, or material, which is unique among all items within the group:
https://support.google.com/merchants/answer/188494#detailed_product
https://support.google.com/merchants/answer/188494#item_group_id
https://support.google.com/merchants/answer/188494#color

multiple products on a single landing page is generally not allowed --
one, single, variant of the physical item should be preselected, by
using url-parameters with a server-side-script or a separate page:

e.g.
http://www.example.com/products/lipstick-123?color=pink-035
http://www.example.com/products/lipstick-123-pink-035

the microdata scheme (availability) should correspond to a single physical
inventory item that is submitted to google -- one item per landing page.

 

see also

https://support.google.com/merchants/answer/1344057

https://support.google.com/merchants/answer/188494#link

https://support.google.com/merchants/answer/188494#title