AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4.3K members online now
4.3K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me

Automatic item disapprovals due to policy violation

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi I’m new to google shopping , after uploading 20 products they all had error messsges , after a lot of effort I now only have only 5 products with error messages , the main one is ‘Automatic item disapprovals due to policy violation’ I’m selling clothing , is there a way of finding out exactly what the policy violation is , I have read what I could on the subject and can’t seem to find the answer.



2 Expert replyverified_user

Automatic item disapprovals due to policy violation

Rising Star
# 2
Rising Star

@Martin P




It would be helpful if you could provide more details. What kind of clothing? Link to the page of products being disapproved for violation?

Automatic item disapprovals due to policy violation

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Hi David

thanks for getting back to me , here is a link to one of the products I’m getting policy violation with 


Automatic item disapprovals due to policy violation

Rising Star
# 4
Rising Star

@Martin P


I'm getting a 404 for that one.  I'm not seeing anything about your products/pictures that violate policy. Is it possible that it's a merchant center policy violation?  Is there really no more info other than "policy violation" in the status info?  Usually there should be more data that at least gives you an idea of what policy area as a description.

Automatic item disapprovals due to policy violation

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆

Hi David

sorry about that link , this should work

As for the error message all it says is automatic item disapproval’s due to policy violation and under the heading affected reporting contexts it say dynamic remarketing , I don’t see anywhere that it expands on this error.

Automatic item disapprovals due to policy violation

Rising Star
# 6
Rising Star

@Martin P


I'm not sure why that would be a problem here.  @Celebird, can you help?

Automatic item disapprovals due to policy violation

Follower ✭ ☆ ☆
# 7
Follower ✭ ☆ ☆

Hi David

Thanks for looking at that for me, for some reason all my products are error free today , I apologize for wasting your time, I get the feeling this google shopping is going to break my heart.



Automatic item disapprovals due to policy violation

Rising Star
# 8
Rising Star

@Martin P


No wasted time here.  Glad to hear it got sorted out. Sometimes errors are made, and I'm glad to learn I didn't miss an actual policy violation. Smiley Very Happy

Re: Automatic item disapprovals due to policy violation

[ Edited ]
Top Contributor
# 9
Top Contributor

importantly perhaps, if the issues being flagged relate only to
dynamic-remarketing and dynamic-remarketing for-retail/dynamic-ads
are not being used, or will never be used, then all such policy-flags

may simply be ignored.

items disapproved for dynamic-ads do not effect shopping-ads -- and vice versa.


google may sometimes take 72-hours to crawl the website

and all images, before assigning a final status to all items.

otherwise, the merchant-center has two broad types of disapproval flags --
(a) preemptive, flagged by a person at google; (b) automatic, by the system;

for (a) google will send an email pointing to a policy-related page --
the flagged items must be removed from the submitted data (feed) and
google will usually not offer any other specific details, whatsoever.

for (b) click on the item's title under the products-list-tab and inspect
the high-level status for both shopping-ads and dynamic-remarketing --

then, scroll-down to check for any item-status details on that page --
between shopping-ads-performance and the shipping-rate-calculator.

the item-status section will usually show an: issue, context, and action --
hover over the symbol below the issue, for any pop-up details, inspect
the issue details for information about the policy-violation, and click
on any learn-more links for additional details about the exact policy
in violation.

note that google will never indicate exactly what triggered a policy-flag,
if the information uncovers any details about google's policy-detection
systems, or how, in any way, to circumvent google's policies.

as to that specific landing-page, note that google has rather strict policies
related to variants -- e.g. a product that comes in different colors or sizes.

for example:
- only physical inventory items may ever be submitted, regardless of variants;
each physical-item must be submitted separately, as a unique, individual, item.

- item_group_id is required, if more than one variant is submitted --
item_group_id must be identical for all items in the variant-group;

- each variant attribute must be submitted with only one value --
e.g. only one color value, only one size value, only one pattern value,
only one material value -- for each physical inventory item submitted.

- at least one variant attribute value, must
be unique for all items in the variant-group;

- if the variant policies cannot be followed, then
only the default physical item on the landing-page
may be submitted.

- if more than one variant of a product is submitted, then
the variant submitted must exactly match the landing-page;
this is usually handled using url-parameters with server-side
scripts, or a different landing-page per physical item-offer;

otherwise, asking google directly, for examples, of exactly what may be fixed
to address the issues, is about all that can be done -- assuming the details
within the merchant-center, or links to the related documentation, is not
enough information to fix the issue.

if the issue relates to shopping-ads, then also check the following:

check the feed status/processing details by clicking on the feed's name:

check the home-tab:
click any red-boxed learn-more/contact-us/suspended links, near the top/right.

check the products-diagnostics-tab:

click latest, above the diagnostics-graph, select all, shopping-ads, any-source;
click on any current-issues messages within the blue-boxes, near the bottom --
including any account-level, feed-level, or item-level messages;
hover over the far-left-signs and click on any learn-more links.

click a few recent dates on the graph, before and after the issue occurred --
hover over the far-left symbols, click on learn-more, under historical-issues.


please note: currently, the firefox-browser may not be able to scroll

down the page, to inspect the blue-boxed details, below the graph;

if so, about the only current option is to try a different browser --

google has not yet commented on this issue.

if a plug-in, app, or api, was being used, then check the api-diagnostics-tab:
adjust the date-range, click on each number, under failed-api-calls,
until the request/response snippets are seen -- carefully inspect the
request/response details or send the request/response details to the
developer or support-organization of the app or plug-in being used.

check item-status by clicking on the item's title under the products-list-tab:

check the message-archive by clicking on the mail-envelope and subject-lines:

if there are any potential issues seen, simply fix the issues
in the submitted data or on the website and resubmit the feed.

some disapproval-flags are permanent and the items must be removed from
the submitted data (feed), altogether and forever -- depending on the details.

otherwise, posting more specific details, here in public, may
allow other forum-members to offer more specific suggestions --
for example, screen-captures of the exact messages, a few more
links to specific items being flagged, all the attributes and values

being submitted, for one or two items being flagged, etc.

otherwise, the best likely course would be to contact google.

see also


Automatic item disapprovals due to policy violation

Follower ✭ ☆ ☆
# 10
Follower ✭ ☆ ☆

Thanks celebird lots to digest there