AdWords
3K members online now
3K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Automatic Updates - Problems

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have automatic updates enabled for availability and price, but randomly, several SKUs report errors in the merchant center diagnostics stating that metadata is missing. I checked the metadata, and it is there at all times, and is correct. I even ran the structured data tool to confirm everything is fine.

 

Does anyone know why this occurs? There's typically at least 1 SKU reporting this problem, and the SKUs with the problem continually change and are never consistent.

2 Expert replyverified_user

Re: Automatic Updates - Problems

Rising Star
# 2
Rising Star

Please be specific of the exact error or warning message. For example it might be microdata for condition, which means you need to add 1 line of code.

 

Also note the diagnostics report keeps a record of info for up to 30 days, so even if you fixed it, the error might still be there for up to 30 days.

 

Simply check with Google's data structure tool to ensure all required microdata is there.

https://developers.google.com/structured-data/testing-tool/

 

Check list

<body>
  <div itemscope itemtype="http://schema.org/Product">
    <span itemprop="name">Google Nexus 7</span>
    <meta itemprop="gtin14" content="00886227537143" />
    <meta itemprop="sku" content="abc123" />

    <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
      <meta itemprop="priceCurrency" content="USD" />$
      <span itemprop="price">229.95</span>
      <meta itemprop="itemCondition" itemtype="http://schema.org/OfferItemCondition" content="http://schema.org/NewCondition"/>New
      <meta itemprop="availability" content="http://schema.org/InStock"/>Available online
    </div>
  </div>
</body>

hope it helps

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

Automatic Updates - Problems

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks! All data is there. It's a very odd problem:

 

- Sometimes diagnostics say all is good.

- Products with missing data reported are random -- it's never the same SKU. Example: sometimes it's SKU-A & SKU-B, next time it'll be SKU-C, or just SKU-B, sometimes it says no errors at all.

- I validated the microdata manually and via URL fetch on the Google testing tool. It always passes and appears valid with no errors/warnings.

 

Errors reported are:

Automatic item updates: Missing schema.org microdata availability information
Missing microdata for condition
Automatic item updates: Missing schema.org microdata price information

Re: Automatic Updates - Problems

[ Edited ]
Top Contributor
# 4
Top Contributor

note that for google's automatic-item-update feature, passing
the google-structured-data-testing-tool does not necessarily
mean that the microdata is proper for the merchant-center.

 

the structured-data-testing-tool mainly checks for syntax issues, not for
any merchant-center rules, requirements, specifications, or policy issues --
the tool may be used to visually inspect valid-markup against the policies.

 

for example, multiple products on a page can pass structured-data testing --
but crawls for merchant-center policies and automatic-item-updates, look
to verify only one, single, item offer, per link landing-page.

 

microdata is used for both policy crawls
and to implement automatic-item-updates.

 

microdata helps match submitted-data to landing-page details,
and the automatic-item-update-feature is mainly to help google
fill very small gaps, for a very small subset of products --
however, submitted data must still be kept in sync with the
site and physical-inventory availability status, at all times,
or is grounds for disapproval or suspension, at any time.

 

the diagnostics-areas are mainly to help diagnose issues by selectively
reporting a subset of example, sample, items, over time, so that the
landing-pages and submitted-data may be hand-inspected against
all the rules, and a root-cause found and fixed for all items -- not
just those reported, so such issues never reoccur, for any items.

 

clicking on the diagnostics-chart will report issues for a specific
time-frame -- the submitted-data and landing-page data must be
inspected at that time, or for that time, for an accurate diagnosis.

 

for those specific example, sample, errors, be certain no id values change
for any physical inventory item; if multiple target-counties are registered,
be certain the id value for a physical item is unique per target-country --
especially if supported-variants are being submitted.

 

be certain id matches mircodata sku and global-trade-data is valid and accurate;
google may attempt to match an item's details based on id/sku or gtin/gtin14.

 

be certain all google's crawlers can crawl the pages,
and the server can respond properly, for all google's
crawl requests, at all times.

 

if the microdata is valid, meets all polcies, and can be crawled, then google
will update the details in the product-data on google-shopping automatically --
the updated data must match the website, exactly, during the time of google's
update, and adhere to the policies, for automatic-item-updates to work properly.

 

the submitted id and gtin must match the one, single, microdata
sku or gtin14, or both, values on the page, exactly, at all times;
also, be certain there is no mismatch between what is seen on
the page and in the microdata.

 

otherwise, forum-members cannot look into any submitted data or accounts --
posting more specific information, here within the public forum, may allow
others to offer more specific suggestions.

 

otherwise, google may be contacted directly -- sometimes such error-messages
may simply be ignored, or the automatic-items-update feature must be disabled,
or such items must not be submitted, until the issues are resolved.