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Automatic Item Update (Price/Availability)

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# 1
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I have enabled "Automatic Item Update" for a Merchant


From my understanding, Google will crawl the feed against the website and update prices that are not matching


For a specific Merchant that has over 200 000 products, it will take a certain time for Google to crawl all the products


So, I was wondering what would happen in the case where a product have not yet been crawled by Google and price not matching:


Would Google Shopping show the price in the feed or a check is done before serving the Ad?


Thanks in advance for your help





1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Adel Z
March 2016

Re: Automatic Item Update (Price/Availability)

Rising Star
# 2
Rising Star
Google uses the price in the data feed, if product inventory update is enabled than it will take the price from there, if automatic update is enabled it will use the price from the microdata.

More on microdata updates here

More on inventory updates here

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Re: Automatic Item Update (Price/Availability)

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# 3
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Cool, makes sense