Audit and Optimize Shopping Campaign
I'm looking for some guidelines for Auditing and Optimizing a Shopping Campaign
Couldn't find any resource on how to do it.
I found many articles on how to audit and analyze Search Ads campaigns.
Improving Search Campaign is more about;
- adding better keywords
- remove under performing keywords,
- Grouping similar keywords in Ad-groups
- Check Search Terms and find irrelevant searches and add them as negative keywords
- Create better Text Ads with CTA
- Setup Extension, etc
Like Auditing a Search Campaign, How can I Audit a Shopping Campaign?
What are the things I should look. What are the signs of poorly setup Shopping
Do I have to look at Merchant account and Analytics other than Adwords account?
Please help. I'm new to shopping campaigns. Thanks!
Re: Audit and Optimize Shopping Campaign[ Edited ]
May - last edited May
the best likely place to begin is measurement in the account;
then, analyze the landing-pages, the feed, and the campaign,
against all google's current rules, policies, recommendations,
specifications, and best-practices, related to shopping-ads.
always take careful measurements before, during, and after any change.
related resources are currently here: