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Audit and Optimize Shopping Campaign

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# 1
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Hi,

 

I'm looking for some guidelines for Auditing and Optimizing a Shopping Campaign

Couldn't find any resource on how to do it.

 

I found many articles on how to audit and analyze Search Ads campaigns.

Improving Search Campaign is more about;

  • adding better keywords
  • remove under performing keywords,
  • Grouping similar keywords in Ad-groups
  • Check Search Terms and find irrelevant searches and add them as negative keywords
  • Create better Text Ads with CTA
  • Setup Extension, etc

Like Auditing a Search Campaign, How can I Audit a Shopping Campaign?

What are the things I should look. What are the signs of poorly setup Shopping

Campaign?

 

Do I have to look at Merchant account and Analytics other than Adwords account?

Please help. I'm new to shopping campaigns. Thanks!

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author Sandaruwan S
May

Re: Audit and Optimize Shopping Campaign

[ Edited ]
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# 2
Top Contributor

the best likely place to begin is measurement in the account;
then, analyze the landing-pages, the feed, and the campaign,
against all google's current rules, policies, recommendations,

specifications, and best-practices, related to shopping-ads.

always take careful measurements before, during, and after any change.

 

related resources are currently here:

https://support.google.com/merchants#topic=7259123
https://support.google.com/adwords/answer/6167176
https://support.google.com/adwords/answer/3455573