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Assigning promo code to specific products in merchant feed

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I just searched for info on promotions and have had one promo running but not sure how that happened. Created promotion in merchant center and filled out required form. Promo was approved and I have seen some of our products showing the "Special offer" in shopping ads. My question is, do I have to create a whole new "promotions feed" or can I just simply add the promotion_id to feed column and then fill in on all products that are included in the promotion? I would rather use the existing shopping feeds and not create new promotion feeds. Would that work? 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author gdonovan
November

Assigning promo code to specific products in merchant feed

[ Edited ]
Top Contributor
# 4
Top Contributor

(a) the promotion_id value serves two separate and distinct purposes:

(1) to uniquely identify a specific promotion;

(2) to tie a specific promotion to a subset of items in the products-feed --
this second purpose may or may not apply, depending on the applicability
of an individual promotion.

(b) as to seeing or not seeing a promotion --

 

if an approved promotion applies to all products and has not expired,
then there may be a delay of a few hours before the promotion begins
to be seen on all products -- otherwise, google may not show such
a promotion depending on the display details; for example, google
may choose not to display a promotion on a mobile device.

(c) if product_applicability is set to ALL_PRODUCTS in the promotions-feed, then
that promotion applies to all inventory products submitted in the product-feed.

within the product-feed, the promotions_id is
not needed and not required, if the promotion
applies to all products.

after being approved, the promotion will apply to all products.

(d) if product_applicability is set to SPECIFIC_PRODUCTS in the promotions-feed,
then that promotion applies only to specific inventory products that are also
assigned the same promotion_id value submitted in the product-feed.

within the product-feed, the promotions_id is
both needed and is required, if the promotion
applies to only a subset of products.

after being approved, the promotion will apply only to specific products
that have been assigned the same promotion_id, within the product-feed.

the promotion_id, in both feeds, links a specific promotion to
one or more physical inventory products within the product-feed.

(e) for only specific products, when using a promotion-feed, the steps are:

(1) in the promotions-feed: add the promotion, including the promotion_id --
be certain that product_applicability has been set to SPECIFIC_PRODUCTS;
(2) upload the promotions-feed;
(3) verify the promotion-status under the promotions-tab;
(4) if there are any issues, fix the promotion and resubmit the promotion-feed;
(5) in the current, primary, product-feed: add that specific promotion_id only
to specific items that are wanted to be included in that specific promotion;
(6) re-upload the current product-feed, with the added promotion_id values.

note that a new product-feed should never be used --
simply edit the current product-feed to add the
new promotion_id attribute with specific values;
use the currently registered, primary, product-feed,

for steps (5) and (6).

 

note that steps (1) - (4) are all required, regardless

of applying to all products or a subset or products --

steps (5) and (6) apply only if a specific subset of

products are wanted for the promotion.

(f) any promotion -- regardless of being assigned to one physical inventory
product, or all products -- are subject to the merchant-promotions-program
rules and policies, including the promotion-approval process, policy-review,
and validation-review, by google, of any and all promotions.

otherwise, google may be contacted directly for account-specific guidance.

 

View solution in original post

Assigning promo code to specific products in merchant feed

[ Edited ]
Top Contributor
# 2
Top Contributor

for a promotion, the choices are:

either (a) create and upload the promotions-feed with one or more promotions;
or (b) create each promotion, individually, within the merchant-center, using
the on-line, promotions-tool, user-interface.

currently, there is no way to create the promotion itself
only within the inventory product-feed -- submitting any
promotion information (other than the promotion_id)
within the product-feed, is a policy violation, and is

grounds for disapproval or suspension, at any time.

 

otherwise, for the promotions-program, google may be contacted directly --
https://support.google.com/merchants/contact/promos_contact

 

Assigning promo code to specific products in merchant feed

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

OK Celebird,

I am starting to make some progress in understanding some of this.

Right now I have a promotion that includes all products. I do see some of those products showing "special offer".

One question is, where is google pulling from to show the special offer? Obviously I filled out the Promotions and google approved. But, where is it pulling from...an existing feed...since promotion includes all my products? If yes, that is the easy kind of promo - all products.

Next, if I am including only some of the products, then I would create a promotion and wait for Google to approve. What is the next step? I don't see how google would pull from existing shopping feeds unless I included the product ID or something. this google link seems to say I can add the promotion_id to existing feed?

https://docs.google.com/spreadsheets/d/1t1-MCPKjfectLjzziZzNnxEQX6OpMoSQCOKBLZ_pzgY/edit#gid=1618263...

This is where I am confused.

 

 

Marked as Best Answer.
Solution
Accepted by topic author gdonovan
November

Assigning promo code to specific products in merchant feed

[ Edited ]
Top Contributor
# 4
Top Contributor

(a) the promotion_id value serves two separate and distinct purposes:

(1) to uniquely identify a specific promotion;

(2) to tie a specific promotion to a subset of items in the products-feed --
this second purpose may or may not apply, depending on the applicability
of an individual promotion.

(b) as to seeing or not seeing a promotion --

 

if an approved promotion applies to all products and has not expired,
then there may be a delay of a few hours before the promotion begins
to be seen on all products -- otherwise, google may not show such
a promotion depending on the display details; for example, google
may choose not to display a promotion on a mobile device.

(c) if product_applicability is set to ALL_PRODUCTS in the promotions-feed, then
that promotion applies to all inventory products submitted in the product-feed.

within the product-feed, the promotions_id is
not needed and not required, if the promotion
applies to all products.

after being approved, the promotion will apply to all products.

(d) if product_applicability is set to SPECIFIC_PRODUCTS in the promotions-feed,
then that promotion applies only to specific inventory products that are also
assigned the same promotion_id value submitted in the product-feed.

within the product-feed, the promotions_id is
both needed and is required, if the promotion
applies to only a subset of products.

after being approved, the promotion will apply only to specific products
that have been assigned the same promotion_id, within the product-feed.

the promotion_id, in both feeds, links a specific promotion to
one or more physical inventory products within the product-feed.

(e) for only specific products, when using a promotion-feed, the steps are:

(1) in the promotions-feed: add the promotion, including the promotion_id --
be certain that product_applicability has been set to SPECIFIC_PRODUCTS;
(2) upload the promotions-feed;
(3) verify the promotion-status under the promotions-tab;
(4) if there are any issues, fix the promotion and resubmit the promotion-feed;
(5) in the current, primary, product-feed: add that specific promotion_id only
to specific items that are wanted to be included in that specific promotion;
(6) re-upload the current product-feed, with the added promotion_id values.

note that a new product-feed should never be used --
simply edit the current product-feed to add the
new promotion_id attribute with specific values;
use the currently registered, primary, product-feed,

for steps (5) and (6).

 

note that steps (1) - (4) are all required, regardless

of applying to all products or a subset or products --

steps (5) and (6) apply only if a specific subset of

products are wanted for the promotion.

(f) any promotion -- regardless of being assigned to one physical inventory
product, or all products -- are subject to the merchant-promotions-program
rules and policies, including the promotion-approval process, policy-review,
and validation-review, by google, of any and all promotions.

otherwise, google may be contacted directly for account-specific guidance.

 

Assigning promo code to specific products in merchant feed

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thank you for this clear answer. I may have more questions as I move forward, but you have answered my questions and concerns well. If I accept as solution, will I still be able to ask additional questions later?

Assigning promo code to specific products in merchant feed

[ Edited ]
Top Contributor
# 6
Top Contributor

first, you're welcome again.

yes, if a solution is accepted in the forum,
additional questions may be asked later,

in that same thread.

 

a rule-of-thumb is to start a new question, entirely,

if the additional question would help others with

a new accepted-solution -- since only one, single,

accepted-solution is allowed per thread/question.

only if a forum-moderator closes a thread are additional questions blocked --
closures usually happen only if an original question becomes outdated, or
the discussion attracts irrelevant comments, or violate google-forum rules.