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Anyone Know If A Product CTR Is Performing Bad If Google Switches To Another Product For That Search

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello All,

 

I am wondering if anyone has the answer to this question. In a google shopping campaign we have a product with about 1000 clicks and no conversions. I am wondering if google recognizes that and will select a similar product to match that search in hopes of increasing the conversion rate. If anyone has any insight at all on the subject it would be very much appreciated.

 

Thank you,

 

Graham

3 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by James_Clemens (Top Contributor)
September

Anyone Know If A Product CTR Is Performing Bad If Google Switches To Another Product For That Search

[ Edited ]
Top Contributor
# 4
Top Contributor

any mismatch between what is submitted and actually
offered can certainly result in fewer or no conversions.

however, note that any information submitted that is inaccurate,
unrealistic, untruthful, or irrelevant, with respect to the physical
item-offer is also a policy violation and grounds for lower quality,
disapproval, or a suspension from the program, at any time.

title should accurately name the physical item and grab the user's attention;
description should accurately describe only the physical product details.

the information submitted should match the landing-page
and what a user will actually pay, be shipped, and receive.

 

see also

https://support.google.com/merchants/answer/188489

 

View solution in original post

Anyone Know If A Product CTR Is Performing Bad If Google Switches To Another Product For That Search

Top Contributor
# 2
Top Contributor

Hey Graham,

 

If your product is getting clicks and no conversions Google will not substitute the product vs the keyword. If you are getting the clicks then you are going to need to see if you are buying the right traffic. Then if so you will need to work on your websites conversion paths. 

Do you know if your ads are attracting the right audience to buy your product in question? Then maybe your product is mispriced, for example, your ad could say "Best laptop computer - best price guaranteed" yet if your landing page says 7999$ per computer. 

Even if you optimized for a great quality score and CTR you would not see ANY conversions. Let us know more and we will try to help...

Anyone Know If A Product CTR Is Performing Bad If Google Switches To Another Product For That Search

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you very much Trevor, very helpful information!

Marked as Best Answer.
Solution
Accepted by James_Clemens (Top Contributor)
September

Anyone Know If A Product CTR Is Performing Bad If Google Switches To Another Product For That Search

[ Edited ]
Top Contributor
# 4
Top Contributor

any mismatch between what is submitted and actually
offered can certainly result in fewer or no conversions.

however, note that any information submitted that is inaccurate,
unrealistic, untruthful, or irrelevant, with respect to the physical
item-offer is also a policy violation and grounds for lower quality,
disapproval, or a suspension from the program, at any time.

title should accurately name the physical item and grab the user's attention;
description should accurately describe only the physical product details.

the information submitted should match the landing-page
and what a user will actually pay, be shipped, and receive.

 

see also

https://support.google.com/merchants/answer/188489

 

Anyone Know If A Product CTR Is Performing Bad If Google Switches To Another Product For That Search

Top Contributor
# 5
Top Contributor

When you see a huge amount of clicks and no conversions, then it's time to either exclude that item or lower the bid very low.  Then, Google will show other items in your inventory.