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Adwords conversion tracking - track actual sales total?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello,

 

 

Currently our adwords conversion tracking only records each sale as 1, is there a way to record the value of each sale also?

 

 

2 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by Maxime Test (Google Employee)
September 2015

Re: Adwords conversion tracking - track actual sales total?

Google Employee
# 4
Google Employee

Yes there is, as explained at https://support.google.com/adwords/answer/6095947 based on your variable name it seems like your site uses PHP, so your tag would look something like this (just look at the part in bold):

 

<!-- Google Code for Purchase Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 1234567890;
var google_conversion_language = "en_US";
var google_conversion_format = "1";
var google_conversion_color = "666666";
var google_conversion_label = "xxx-XXx1xXXX123X1xX";
var google_conversion_value = 10;
if (<? echo $transactionamount ?>) {
  var google_conversion_value = <? echo $transactionamount ?>
}
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<img height=1 width=1 border=0
src="//www.googleadservices.com/pagead/conversion/1234567890/?value=<? echo $transactionamount ?>&label=Purchase&script=0">
</noscript>

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Re: Adwords conversion tracking - track actual sales total?

Top Contributor
# 2
Top Contributor

Hello,

 

Yes, you can do that by customizing the code depending upon which technology you are using like PHP, ASP etc... For detailed technical instructions refer to this help center article:- https://support.google.com/adwords/answer/6095947

 

Also in addition to this, you might be interested in implementing Ecommerce Tracking using Google Analytics, which will open door to further insights like revenue, sales etc in Google Analytics. Here are the details for implementation of Ecommerce Tracking:- https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

 

Pankaj

Re: Adwords conversion tracking - track actual sales total?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
my cart confirms the total amount with the variable

$transactionamount

on the conversion page, is there no way to use this figure?
Marked as Best Answer.
Solution
Accepted by Maxime Test (Google Employee)
September 2015

Re: Adwords conversion tracking - track actual sales total?

Google Employee
# 4
Google Employee

Yes there is, as explained at https://support.google.com/adwords/answer/6095947 based on your variable name it seems like your site uses PHP, so your tag would look something like this (just look at the part in bold):

 

<!-- Google Code for Purchase Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 1234567890;
var google_conversion_language = "en_US";
var google_conversion_format = "1";
var google_conversion_color = "666666";
var google_conversion_label = "xxx-XXx1xXXX123X1xX";
var google_conversion_value = 10;
if (<? echo $transactionamount ?>) {
  var google_conversion_value = <? echo $transactionamount ?>
}
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<img height=1 width=1 border=0
src="//www.googleadservices.com/pagead/conversion/1234567890/?value=<? echo $transactionamount ?>&label=Purchase&script=0">
</noscript>

Re: Adwords conversion tracking - track actual sales total?

[ Edited ]
Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆

Hi thanks,

The current code is this

&lt;script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 123456789;
var google_conversion_language = "en";
var google_conversion_format = "2";
var google_conversion_color = "ffffff";
var google_conversion_label = "xxx-XXx1xXXX123X1xX";
var google_conversion_value = 1.00;
var google_conversion_currency = "GBP";
var google_remarketing_only = false;
/* ]]> */
&lt;/script&gt;
&lt;script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
&lt;/script&gt;
<noscript&gt;
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/123456789/?value=1.00&amp;currency_code=GBP&amp;label=xxx...
</div>
</noscript&gt;