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Advice on Segmenting Campaign Please

Explorer ✭ ☆ ☆
# 1
Explorer ✭ ☆ ☆

Hi there

 

I need a little advice again Smiley Happy

 

I have two shopping campaigns, focused on selling monopoly board games only at this stage, one with my branded terms (Adventure Time Monopoly) and one with my generic terms (Monopoly / Monopoly Games)

 

I now have noticed I am getting search queries such as: Adventure Time Board Games / Adventure Time Merchandise / Adventure Time Games etc etc which are being triggered by in my branded campaign.

 

If this was standard text ads I would exclude these terms, however I am new to shopping ads and understand that they often convert at a higher rate so Id like to try keeping these terms to see how they perform.

 

Now I definitely don't want them being triggered in my branded campaign as I'm bidding higher than unbranded.

 

I was considering making a 3rd campaign and using some negatives to drive that traffic there, however I am unsure which search term is more likely to convert and therefore assign the relevant priority and higher bid.

 

If someone is searching for Monopoly do you think they would be more likely to convert than someone searching for Adventure Time Games?

 

Do you think it is a good idea to keep these terms or do you think I should exclude?

 

Any pointers would be appreciated Smiley Happy

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Michael F
March

Advice on Segmenting Campaign Please

Top Contributor
# 2
Top Contributor

The structure needs to be as followed

 

Campaign 1 priority high (negative brand and relevant search keywords)

Campaign 2 priority medium (negative brand keywords) (here all relevant search terms will appear)

Campaign 3 priority low (here all brand terms will end up in)

 

Hope it helps.

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Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Michael F
March

Advice on Segmenting Campaign Please

Top Contributor
# 2
Top Contributor

The structure needs to be as followed

 

Campaign 1 priority high (negative brand and relevant search keywords)

Campaign 2 priority medium (negative brand keywords) (here all relevant search terms will appear)

Campaign 3 priority low (here all brand terms will end up in)

 

Hope it helps.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

Advice on Segmenting Campaign Please

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆

Brilliant @Emmanuel F

 

Thanks a lot! Smiley Happy