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Ads not showing for main keywords on google shopping campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hopefully you guys can help me out...

 

I created google Adwords shopping campaign that is connected to google merchant center and everything is up and running. We have 3 products up and running and I have the same issue in all 3 products. The ads show for the keywords "biometric time clock" but not for the keywords "time clock" even thought the keywords are in the title and the description. I am running $10 manual CPC and I cannot see it with the keywords "time clocks" at all in the first 5 pages(Google claims that I need a bid of $6.5)

 

Title: Timedox Time clocks - Biometric Fingerprint Employee Time Clock - No Monthly Fees

Description: Fingerprint or PIN code Employee Time Clock for Time And Attendance, Exporting automated reports using the USB port to Excel and Payroll. Biometric Time Clock eliminates buddy punching, Accurately capture employee time, Alerts before overtime starts, Supports up to 500 employees at no additional cost, Export reports to any payroll software, Easy to setup and install, USA based support (English/Spanish), 2-year warranty, 21 days money back guarantee, 48 Hours free shipping, Managed in USA, based on USA granted patent. Most trusted in all time clocks reviews site comparison sites.

 

Any idea?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
February

Ads not showing for main keywords on google shopping campaign

[ Edited ]
Top Contributor
# 2
Top Contributor

shopping-ads do not use keywords.

 

results in the shopping-ad auctions are a combination of both the bid and quality.

generally, items of higher relevance with respect to more
exact search-terms will be assigned higher quality; while
broad search-terms typically require a much higher bid,
or far greater quality, or both.

in terms of higher quality, be certain to follow all google's recommendations.

title should name only the physical item-offer.

the description should describe only the physical item,
product-features, technical specifications, or visual
attributes of the item-offer.

phases such as: no monthly fees, 2-year warranty, money back guarantee,
shipping in any form, most trusted in all time clocks reviews site comparison
sites, etc., are not recommended, generally violate the policies, and are
grounds for lower quality over time, that may especially effect the quality
required to win in the auctions for such broad-search-terms.

also, all attributes and values contribute to quality --
be certain to remove any irreverent information and add
attributes with relevant values to help improve quality.

also, searching for the same item over and over again, using
the same similar phrase may necessarily lower quality over time;
use the search-term reports and impression statistics to determine
what may be triggering the item -- not direct searches.

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
February

Ads not showing for main keywords on google shopping campaign

[ Edited ]
Top Contributor
# 2
Top Contributor

shopping-ads do not use keywords.

 

results in the shopping-ad auctions are a combination of both the bid and quality.

generally, items of higher relevance with respect to more
exact search-terms will be assigned higher quality; while
broad search-terms typically require a much higher bid,
or far greater quality, or both.

in terms of higher quality, be certain to follow all google's recommendations.

title should name only the physical item-offer.

the description should describe only the physical item,
product-features, technical specifications, or visual
attributes of the item-offer.

phases such as: no monthly fees, 2-year warranty, money back guarantee,
shipping in any form, most trusted in all time clocks reviews site comparison
sites, etc., are not recommended, generally violate the policies, and are
grounds for lower quality over time, that may especially effect the quality
required to win in the auctions for such broad-search-terms.

also, all attributes and values contribute to quality --
be certain to remove any irreverent information and add
attributes with relevant values to help improve quality.

also, searching for the same item over and over again, using
the same similar phrase may necessarily lower quality over time;
use the search-term reports and impression statistics to determine
what may be triggering the item -- not direct searches.

 

Ads not showing for main keywords on google shopping campaign

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you very much for taking your time to reply and I made some changes based on your recommendations. hopefully we will see some progress soon. 

Ads not showing for main keywords on google shopping campaign

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Any luck?

 

Having the same problem myself!