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Additional Image Link and Mobile Link in Product Data Specification

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# 1
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I was going through the product data specification [https://support.google.com/merchants/answer/7052112?hl=en] when I noticed that there are the specifications for additional_image_link and mobile_link.

 

If I add these two mentioned specifications to my product feed, does it help to improve the quality score for my shopping ads? Utimately, my goal is to reduce the CPC. 

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Marked as Best Answer.
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Accepted by topic author Peh D
December

Additional Image Link and Mobile Link in Product Data Specification

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# 2
Top Contributor

No, adding these two will help improve your ad experience.

When adding additional images, you may potentially show more images in the ad, which can convince a customer to click on your ad.

When adding a mobile link if different from the main link, will improve engagement for mobile devices.

 

By no means will this reduce your CPC, instead will potentially increase ranking, impressions etc... which than if successful may contribute towards reducing the CPC due to the increase in ranking, but not directly.

 

Google Shopping has a complex algorithm and your question is not publicly known.

 

Hope it helps.

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View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Peh D
December

Additional Image Link and Mobile Link in Product Data Specification

Top Contributor
# 2
Top Contributor

No, adding these two will help improve your ad experience.

When adding additional images, you may potentially show more images in the ad, which can convince a customer to click on your ad.

When adding a mobile link if different from the main link, will improve engagement for mobile devices.

 

By no means will this reduce your CPC, instead will potentially increase ranking, impressions etc... which than if successful may contribute towards reducing the CPC due to the increase in ranking, but not directly.

 

Google Shopping has a complex algorithm and your question is not publicly known.

 

Hope it helps.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

Re: Additional Image Link and Mobile Link in Product Data Specification

[ Edited ]
Top Contributor
# 3
Top Contributor

(1) for mobile_link only if the website is not responsive
to the type of device in terms of formatting and offers a
separate mobile-optimized version of the link landing-page
that follows all shopping-ad rules and policies -- then, including

the attribute may help somewhat with respect to conversions.

otherwise, including mobile_link can harm quality and performance
with respect to click-through-rates over time, increase costs per

click indirectly, and harm conversion rates on mobile devices,

if the separate landing-page is not mobile-optimized.

 

generally, google inspects all landing-pages; any poor quality

landing-page or any page that does not conform to the policies,

can be a negative quality signal or trigger a policy flag, even if

a specific landing-page is not landed-on by a user.

(2) for additional_image_link only if the the product has been
photographed in different angles or the product being used,
follows all other google policies related to images, the
website can keep pace with all google's crawls of the images,
and the item happens to be the type of product that google
decides to show additional images -- which is not guaranteed --

then, such images may help somewhat with click-through-rates.

otherwise, including additional_image_link has no effect; or if the images
are poor quality, or do not follow google's rules and policies, can harm
quality, performance, potentially click-through-rates, indirectly increase

costs per click over time, if google does decide to show such additional

images for the product.

 

generally, google inspects all images submitted; any poor image or

any image that does not conform to the policies, can be a negative

quality signal or trigger a policy flag, even if a specific image is not

used by google during the display of a particular shopping-ad.