AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4K members online now
4K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Adding Client Merchant Centers to a Multi-Client Merchant Account

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

The Agency I work for has several different clients who want to run Google Shopping ads.  We recently just got a Multi-Client Merchant Account so that's not an issue at all.  However, I'm running into two issues:

 

1. One of the clients Merchant Center's is completely set-up with products and we've ran Google Shopping campaigns for them already in AdWords.  We used to have access (not ownership) to that Merchant Center but we had them remove us so we can add them into our Multi-Client Account.  How do we add that Merchant Center in to our Multi-Client Merchant Center without having to set-up the feeds again?

 

2. Two other clients don't have Merchant Center's quite yet so should we create them and then grant them access as Admin's?  Or should we have them create the Merchant Centers and then add them to our Multi-Client account?

 

I'm very familiar with AdWords MCC but the Merchant MCA is throwing me for a loop.  Basically I just need help in getting access to different Merchant Centers to our Multi-Client Account and I've read the AdWords help forums and the Google Merchant Center help pages but I can't figure it out.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Corey F
December 2015

Re: Adding Client Merchant Centers to a Multi-Client Merchant Account

[ Edited ]
Top Contributor
# 2
Top Contributor

(1) the choices typically are:

(a) do not add or move anything -- simply ask the client
for ftp or scheduled-fetch access for you to continue
submitting the data as-is; all that is required is access
to the inventory data (feed), not the merchant-center.

(b) do a very careful move over a week or so --
this would require setting up the feed again and
deleting existing feeds from the existing account.

any and all historic data would be lost --
including any accumulated quality since
a re-review of all data and the website
would be required.

 

the site domain would also need to be claimed

within the new sub-account and the client would

lose their existing claim.

 

basically, the client is abandoning their current merchant-center-account.

(c) a slight hybrid, would be to add back an account to the client --
there is no need to handle the feed within the multi-client-account.

(d) contact google to see if they can offer a more direct route --
under most circumstances such a direct move is rather implausible.


(2) that's rather between you and the client.

the primary reasons to access the merchant-center (for a client) are:
(a) initial setup;
(b) initial feed issues;
(c) ongoing feed submission and potential issues --
this is typically the bulk of the time and there is
no need to access the merchant-center-account,
at all; all that is needed is access to the feed
inventory data and either ftp or scheduled-fetch
url information.

 

setting up proper email -- so that google can send a

summary, to a responsible person, each time data is

re-submitted is usually prudent.

either a client merchant-center-account with aggregator user-access or,
a client sub-account, under the multi-client-account, with possible client
user-access are acceptable solutions.

also, how a client's merchant-center (sub) account and data (feed)
is relinquished if the relationship ends should likely be considered.

the main focus of the merchant-center is the (feed) data --
the feed data can be handled outside of the merchant-center
and submitted without merchant-center access.

some statistical information within the merchant-center
can sometimes help develop a better shopping-campaign --
but most critical data can be seen within the linked-account.

importantly, if the client is added as a sub-account
under your multi-client-account, you are responsible
for all (policy) issues -- too many (policy) violations
across too many sub-accounts can trigger a suspension
of the entire multi-client-account, affecting all clients.

as an aside, the multi-client-account concept was created
before the user-access feature had been added and was also
designed for marketplaces such as ebay -- where clients
tend to have no access to their feed details or sub-accounts.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Corey F
December 2015

Re: Adding Client Merchant Centers to a Multi-Client Merchant Account

[ Edited ]
Top Contributor
# 2
Top Contributor

(1) the choices typically are:

(a) do not add or move anything -- simply ask the client
for ftp or scheduled-fetch access for you to continue
submitting the data as-is; all that is required is access
to the inventory data (feed), not the merchant-center.

(b) do a very careful move over a week or so --
this would require setting up the feed again and
deleting existing feeds from the existing account.

any and all historic data would be lost --
including any accumulated quality since
a re-review of all data and the website
would be required.

 

the site domain would also need to be claimed

within the new sub-account and the client would

lose their existing claim.

 

basically, the client is abandoning their current merchant-center-account.

(c) a slight hybrid, would be to add back an account to the client --
there is no need to handle the feed within the multi-client-account.

(d) contact google to see if they can offer a more direct route --
under most circumstances such a direct move is rather implausible.


(2) that's rather between you and the client.

the primary reasons to access the merchant-center (for a client) are:
(a) initial setup;
(b) initial feed issues;
(c) ongoing feed submission and potential issues --
this is typically the bulk of the time and there is
no need to access the merchant-center-account,
at all; all that is needed is access to the feed
inventory data and either ftp or scheduled-fetch
url information.

 

setting up proper email -- so that google can send a

summary, to a responsible person, each time data is

re-submitted is usually prudent.

either a client merchant-center-account with aggregator user-access or,
a client sub-account, under the multi-client-account, with possible client
user-access are acceptable solutions.

also, how a client's merchant-center (sub) account and data (feed)
is relinquished if the relationship ends should likely be considered.

the main focus of the merchant-center is the (feed) data --
the feed data can be handled outside of the merchant-center
and submitted without merchant-center access.

some statistical information within the merchant-center
can sometimes help develop a better shopping-campaign --
but most critical data can be seen within the linked-account.

importantly, if the client is added as a sub-account
under your multi-client-account, you are responsible
for all (policy) issues -- too many (policy) violations
across too many sub-accounts can trigger a suspension
of the entire multi-client-account, affecting all clients.

as an aside, the multi-client-account concept was created
before the user-access feature had been added and was also
designed for marketplaces such as ebay -- where clients
tend to have no access to their feed details or sub-accounts.

Re: Adding Client Merchant Centers to a Multi-Client Merchant Account

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you, Celebird.  This is very helpful and it definitely clears things up for me.  I probably don't need Merchant Center access for the established client who has the feed already set-up and I'll have to figure out how the client wants to handle the other Merchant Centers.

Adding Client Merchant Centers to a Multi-Client Merchant Account

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

I always call Google, they do the linking for me.