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Adding Bullet Points to Google Shopping Descriptions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, 

 

I've read that Google encourages adding "Rich descriptions" (html tags, line breaks, bold text) to product descriptions in Google Shopping ads:  https://support.google.com/merchants/answer/6324468?hl=en

 

However I'm having trouble formatting my text. I want to add some bullet points to list product features so I've tried adding the usual inline html for adding bullets... e.g.

<ul>

<li>Point 1</li>

<li>Point 2</li>

<li>Point 3</li>

</ul>

But I don't think it has worked. I pull my feed from a Google Sheet and have tried formatting the 'description' cells as 'plain text', hoping the html info carries over. 

 

Any tips/advice would be greatly appreciated. I haven't managed to find any guides/blog posts about it.

 

Thanks!

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Rachael B
1 month ago

Adding Bullet Points to Google Shopping Descriptions

[ Edited ]
Top Contributor
# 2
Top Contributor

be certain the sheet's cell format is plain text.

 

google's guidelines are mainly for understanding the data for processing.

in some very limited contexts, google may use such rich-descriptions --
however, that is not guaranteed, may not be displayed in the exact
format defined or intended, and may be ignored in most contexts.

google decides the format and display of all shopping-ad data submitted.

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Rachael B
1 month ago

Adding Bullet Points to Google Shopping Descriptions

[ Edited ]
Top Contributor
# 2
Top Contributor

be certain the sheet's cell format is plain text.

 

google's guidelines are mainly for understanding the data for processing.

in some very limited contexts, google may use such rich-descriptions --
however, that is not guaranteed, may not be displayed in the exact
format defined or intended, and may be ignored in most contexts.

google decides the format and display of all shopping-ad data submitted.

 

 

Adding Bullet Points to Google Shopping Descriptions

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you so much for explaining this! I struggled to find examples of where it has been used, so this makes a lot of sense. Thanks!