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2 shopping questions regarding product feeds

Explorer ✭ ☆ ☆
# 1
Explorer ✭ ☆ ☆

Hello Everyone

I needs help with couple of questions on shopping feeds:

 

1. If we resubmit a feed at 5 PM GMT or any other local time (for reasons of price change), will the products stop getting clicks for some time till the product feed is validated? We have a few scripts running manually one by one product basis which starts in the morning and continues till afternoon. We fear we might be losing clicks hence this question.

 

2. If we have an All Products campaign say with 100 products and has a product group X but products are not subdivided i.e. there is just one All Products group, can we have 10 products from say group X (which is also in the all product campaign) in a new campaign with these 10 products simultaneously running with the other campaign?

 

Thanks in advance

Ajay

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by ElizabethP (Community Manager)
September 2015

Re: 2 shopping questions regarding product feeds

Top Contributor
# 2
Top Contributor
Hi Ajay,
Great questions.

1) The old feed will remain active until the new feed is validated and reviewed. Depending on the size of your feed, Google have done an amazing job in recent years with the speed in which this happens and usually happens very quickly.

2) Yes, and this is actually a really good idea. In fact, this is how it's supposed to be done. The product that's displayed will be the one with the highest bid or the highest priority. You should always have an "all products" product group as a catch all and then sub-divide them out depending on whatever way you decide to divide them out yourself. For example, you might want to have "high, medium and low" profit margin groups or a seasonal sale group.

Hope this helps.

PS: You're doing great Smiley Happy

View solution in original post

Marked as Best Answer.
Solution
Accepted by ElizabethP (Community Manager)
September 2015

Re: 2 shopping questions regarding product feeds

Top Contributor
# 2
Top Contributor
Hi Ajay,
Great questions.

1) The old feed will remain active until the new feed is validated and reviewed. Depending on the size of your feed, Google have done an amazing job in recent years with the speed in which this happens and usually happens very quickly.

2) Yes, and this is actually a really good idea. In fact, this is how it's supposed to be done. The product that's displayed will be the one with the highest bid or the highest priority. You should always have an "all products" product group as a catch all and then sub-divide them out depending on whatever way you decide to divide them out yourself. For example, you might want to have "high, medium and low" profit margin groups or a seasonal sale group.

Hope this helps.

PS: You're doing great Smiley Happy

Re: 2 shopping questions regarding product feeds

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
Thanks a ton Dave, just as a follow up question, do we need to prepare a separate feed for the new 10 product campaign called 'X' in the question or we use the same feed? How to go about this Dave? Thanks in advance.

Re: 2 shopping questions regarding product feeds

Top Contributor
# 4
Top Contributor
Hi Ajay
No, you don't need another feed Smiley Happy
All your product groups can use the same feed in merchant center.

Re: 2 shopping questions regarding product feeds

Explorer ✭ ☆ ☆
# 5
Explorer ✭ ☆ ☆
Sorry for creating any confusion Dave, my question was for a separate campaign, not a separate group. So do we need a separate feed if we plan to create a separate campaign for a product group which is also in another campaign which is 'All product'? Thanks Dave.

Re: 2 shopping questions regarding product feeds

Top Contributor
# 6
Top Contributor
Hi Ajay
No, you do NOT need a separate feed for a different campaign.
The feed is your "List" of items. You create campaigns and adgroups in AdWords using this list. You don't need different feeds. One feed can be used for hundreds of campaigns and thousands of adgroups.

Hope that clears it up.

Re: 2 shopping questions regarding product feeds

Explorer ✭ ☆ ☆
# 7
Explorer ✭ ☆ ☆
Yes Dave, that sums it up very well, so that means we just create campaigns in Adwords and nothing in the merchant account whatsoever? Hope I am not being a pest.

Re: 2 shopping questions regarding product feeds

Top Contributor
# 8
Top Contributor
That is correct.
You can find more details here: https://support.google.com/adwords/answer/3455481?hl=en
I'd recommend giving it a good and proper read, especially if you are managing this on behalf of clients.

Re: 2 shopping questions regarding product feeds

Explorer ✭ ☆ ☆
# 9
Explorer ✭ ☆ ☆
Thank you for the time and answer Dave, appreciate it.

Re: 2 shopping questions regarding product feeds

[ Edited ]
Top Contributor
# 10
Top Contributor

 

Any time Ajay

Dave Davis