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0 clicks in Product Listing Ad

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# 1
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Hi! I have connected Merchant Center with AdWords, created Product Listing Ad, added products, set the budget, etc. Everything seems to be fine, BUT, there is 0 clicks so far, and it as been like a week already. I see the offer of my competitors in Google Shop, but haven't seen mine so far. Should I set keywords for this ad? I read somewhere that it's impossible? So what can be the problem with? S.O.S.

1 Expert replyverified_user

Re: 0 clicks in Product Listing Ad

[ Edited ]
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# 2
Top Contributor


the bid and quality determine results.

be certain that there have been no recent changes to any submitted (feed)
data, for any target-country, that might have prevented items from being
included within a product-group and assigned a bid -- only items that have
enough bid and quality may win a slot in the auctions and seen in results.

also, check for any changes to the shopping-campaign that might
have caused a similar issue of items not being assigned a bid.

then, check the account statistics for any impressions --
if there are impressions but no clicks then, the issue
is typically related to (low) quality.

also, check the dimensions-tab to inspect exactly which
search-terms are triggering impressions, but no clicks.

also, within the merchant-center-account, check for any reported issues
under the diagnostics-tab by clicking on the blue or flagged current-issues
boxes and then clicking the issue, effected-items, or learn-more links;
if the api is used, similar issues will be reported under api-diagnostics.

issues may be reported 72-hours or so after the data is submitted --
the website, images, or submitted data, may be flagged for issues.

product-listing-ads do not use keywords -- product-listing-ads derive
their quality and relevance from all attribute data submitted for an
item -- especially the title and description attributes.

title should simply name the physical item -- description should
describe the physical item or how the physical item might be used.

keywords cannot be used within the shopping-campaign.

otherwise, a support specialist may be contacted directly.