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£0.21 MAX CPC and Only Got 1 Impression Overnight | Daily Budget £5

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I created a campaign for a T-Shirt and for the Delivery method i chose Accelerated to test things out.

 

I set £5 as a daily budget and £0.21 MAX CPC. I am targeting only US.

I let it run overnight and only got 1 impression. 

 

I know that people search A LOT for these specific T-Shirts i am selling and my title is SEO optimized. 

 

So what is the problem with the low impressions? Budget, Max CPC or the Feed?

Moreover, if someone is selling T-Shirts like me, what is your MAX CPC? Just trying to understand the figures. 

 

Regards

 

Thomas

 

 

 

 

 

 

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Thomas M
November

£0.21 MAX CPC and Only Got 1 Impression Overnight | Daily Budget £5

Top Contributor
# 2
Top Contributor

With Google Shopping there are allot of elements.

Make sure you have correctly created your data feed, for example add color, size, age group, gender etc..

 

With Google Adwords, make sure you have a high enough bid

 

Also note that the type of product you sell also dictates the amount of impressions you are eligible for.

For example a well known brand vs a non well known brand

For example a expensive product of the same vs a competitively priced product

 

If you are selling a £20 t-Shirt that has no brand recognition vs a t-shirt that is well known you will get completely different results.

 

Make sure you have waited 7 to 14 days, than analyze the data and improve based on that.

 

Hope it helps.

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View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Thomas M
November

£0.21 MAX CPC and Only Got 1 Impression Overnight | Daily Budget £5

Top Contributor
# 2
Top Contributor

With Google Shopping there are allot of elements.

Make sure you have correctly created your data feed, for example add color, size, age group, gender etc..

 

With Google Adwords, make sure you have a high enough bid

 

Also note that the type of product you sell also dictates the amount of impressions you are eligible for.

For example a well known brand vs a non well known brand

For example a expensive product of the same vs a competitively priced product

 

If you are selling a £20 t-Shirt that has no brand recognition vs a t-shirt that is well known you will get completely different results.

 

Make sure you have waited 7 to 14 days, than analyze the data and improve based on that.

 

Hope it helps.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

£0.21 MAX CPC and Only Got 1 Impression Overnight | Daily Budget £5

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for your fast reply.

 

I provided 1 Image 800x800. It is on plain white background, and the price is $14.99. I Search my competitors and they have approximately same prices.

 

I have already included color, size, age group, gender to help google show my products more. 

 

Also, what bid is a high enough bid for a T-Shirt? As i said earlier i set MAX CPC to be £0.21.

 

£0.21 MAX CPC and Only Got 1 Impression Overnight | Daily Budget £5

Top Contributor
# 4
Top Contributor

Bids are not the same for you or me, or any other advertiser and depends on allot of factors. Someone who ranks higher can bid lower and get more impressions than someone with a higher bid.

 

I recommend you analyze your data, try increasing your bid, look at search impression lost etc...

 

Hope it helps.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’