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Targeting based on Age and Gender

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

Was a little surprised to discover that Optimize 360 currently has no built in way of targeting based on age or gender. When creating an audience based on demographics in Google Analytics it can, for some reason, only be shared with AdWords and not Optimize

 

Am I missing something or can this be solved in some way?

 

IMO age and gender should be on the targeting options shortlist.

 

Thanks.