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Discover how to select who is eligible to be in your experiment, and when they’re served experiment variations.
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Target Optimize experiment to only a certain language

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

There does not seem to be a way to target en experiment to a specific browser language (locale).

 

Yes I can target a certain region (in Geo), but not a certain language.

 

My use case seems rather common:

- my website displays in many language, depending on the browser's language setting.

- my experiment should only apply to one language (as it is a text experiment)

1 Expert replyverified_user

Target Optimize experiment to only a certain language

Google Employee
# 2
Google Employee

I think that you are right that this seems like a feature that should be added.

 

Still, if you do things properly for your site and set a lang attribute on your page (i.e. on the top html element), you could create a "custom javascript" variable to return it and use this for targeting.

 

Your "Custom Javascript" variable with name "Page language" that could be like:

 

function() {

  return document.documentElement.lang;

}

 

And then you could do targeting like:

"Page language" equals en-US

etc.

 

Re: Target Optimize experiment to only a certain language

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Steren,

 

I use a Data layer variable for exactly this purpose.  Language is captured via GTM, then it is easily targeted in Optimize.  Often experiments will be written in English so I use this in my targeting.  This solution works great.

 

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