Optimize
2.4K members online now
2.4K members online now
Discover how to select who is eligible to be in your experiment, and when they’re served experiment variations.
Guide Me
star_border
Reply

Can We Target Google Optimize Experiments Based On UTM's?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can we target based on UTM's? Would we use the url fragment and then put in utm source as fragment or some other way? Thank you

Can We Target Google Optimize Experiments Based On UTM's?

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

It'd be great to hear what Google would recommend in this situation. Yes, you can. For an experiment where we did something similar, we used JavaScript to say if someone came in with a UTM parameter equal to something, exclude the visitor from the experiment.

Can We Target Google Optimize Experiments Based On UTM's?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I'm curious as well. Ideally, a solution that doesn't include JavaScript... Kevin, did you ever find an answer to this question?