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Adwords A/B landing page test

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# 1
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Hi 

 

Is there a way how I can isolate Adwords traffic and split test a URL?

 

cheers  

Adwords A/B landing page test

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# 2
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If visitors are coming in from certain campaigns, you can mess around with the parameters in the targeting section of your experiment (e.g. utm equals some-campaign-name). You've now isolated the AdWords traffic, and can test on whatever URL(s) you decide to test on.

Adwords A/B landing page test

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# 3
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We are not using manual tagging, only auto-tagging and soon some Track Values.  Im thinking this can only really be done from within AdWords as a draft/experiment  https://support.google.com/adwords/answer/6250195

 

I'm really intrigued with targeting options within Google Optimize. 

 

 

Adwords A/B landing page test

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# 4
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I see from this article (https://support.google.com/analytics/answer/2938246?hl=en) that with auto-tagging, you still have a parameter to read off of within the targeting options of Google Optimize using gclid.

Adwords A/B landing page test

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# 5
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Why not point adwords traffic to a specific page (yourdomain.com/landingpagetest) and then A/B test that page?

Adwords A/B landing page test

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# 6
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Hi Simon, 

 

I am doing A/B testing an Adwords landing page.

There are 2 ways you can do it.

1. Create experiment in Adwords to split traffic to 2 landing pages. You can see the difference in conversion from adwords report

2. Send all traffic from Adwords to a dedicated landing page and test it with Optimize

 

Note: Both ways require you to create a separate landing page for Adwords. Just remember to add canonical tag on the duplicate page to avoid penalty.

 

Hope it help!

Adwords A/B landing page test

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# 7
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Replying to this old thread for any future visitors.

 

Since the original post Optimize has added an AdWords targeting feature. See the help center article for details.