Optimize
3.4K members online now
3.4K members online now
Get answers to frequently asked questions, read the glossary of testing terminology and explore some example experiment ideas to get the creative juices flowing.
Guide Me
star_border
Reply

My Bounce Rate is too much high and other metrics are almost same after new lay out

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
Hi , After I rolled out new lay out my bounce is 200% HIGH but all other metrics like avg time on site page views per session etc are not just the same but close to the same. something like Bounce Rate - 185.93% High Page per session - 13% High Avg Time duration - 3.86% High I don't think there is any ranking change because all the keywords are the same this is happening in Organic Search and its happening for last 3 months. If any suggestion that would be helpful. Thanks neeraj

My Bounce Rate is too much high and other metrics are almost same after new lay out

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi

Just looking at % increase or decrease can be risky at times. Depending on how large or small your dataset is, just few rouge sessions can contaminate your pages / sessiona and session duration metrics. 

I would encourage you to plot these metrics on histogram to find out of there are any outliners which are contaminating your data.

Hope this helps

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog