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calculate customer lifetime value using google analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hi all,

 

how do you report customer lifetime value using google analytics ?

the formula i use is:

average annual transactions per customer X average profit per transaction X average number of years customer remains...

 

I've found a custom segment measuring number of transactions being greater or equal to 2 to identify repeat customers...but don't know where to go from there....

 

thanks in advance..

1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by Jason O (Community Manager)
November 2016

calculate customer lifetime value using google analytics

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi Shane,

 

Google analytics already has a report for calculating LTV as mentioned here.
https://support.google.com/analytics/answer/6182550?hl=en

But if youre not happy with it you can create custom metrics with customer ids / user ids to calculate LTV.
Here is guide for it
http://www.lunametrics.com/blog/2016/02/18/tracking-customer-lifetime-value-in-google-analytics/

 

Hit like if this helped you Smiley Happy

kind regards

Noman Karim

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View solution in original post

Marked as Best Answer.
Solution
Accepted by Jason O (Community Manager)
November 2016

calculate customer lifetime value using google analytics

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi Shane,

 

Google analytics already has a report for calculating LTV as mentioned here.
https://support.google.com/analytics/answer/6182550?hl=en

But if youre not happy with it you can create custom metrics with customer ids / user ids to calculate LTV.
Here is guide for it
http://www.lunametrics.com/blog/2016/02/18/tracking-customer-lifetime-value-in-google-analytics/

 

Hit like if this helped you Smiley Happy

kind regards

Noman Karim

Follow us on Twitter

calculate customer lifetime value using google analytics

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Noman,

 

Thanks for this. I cannot see this view in my filtered report. I read it may be only available for app view ? I'm looking for a web view. Thanks.

calculate customer lifetime value using google analytics

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭

Hi shane,

 

You are correct, it's currently only available in app view.

Alternatively, you can setup CLV using the article I provided from lunametrics. http://www.lunametrics.com/blog/2016/02/18/tracking-customer-lifetime-value-in-google-analytics/